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Chapter 1 The Foundations of Business
Chapter 2 Economics and Business
Chapter 3 Forms of Business Ownership
Chapter 4 Entrepreneurship: Starting a Business
Chapter 5 Structuring Organizations
Chapter 6 Operations Management
Chapter 7 Marketing: Providing Value to Customers
Chapter 8 Pricing Strategy
Chapter 9 Accounting and Financial Information
Chapter 10 Personal Finances
11.1 Self-Understanding Is Fundamental to Communication
11.2 Perception
11.3 Differences in Perception
11.4 Getting to Know Your Audience
11.5 Listening and Reading for Understanding
11.6 Additional Resources
12.1 Text, E-mail, and Netiquette
12.2 Memorandums and Letters
12.3 Business Proposal
12.4 Report
12.5 Résumé
12.6 Sales Message
12.7 Additional Resources
13.1 Introduction to Critical Thinking
13.2 Fallacies
Chapter 2
E-mail Marketing
Chapter 3
Online Advertising
Chapter 5
Search Engine Marketing
Chapter 6
Search Engine Optimization
Chapter 8
Social Media
Chapter 10
Viral Marketing
Chapter 11
Online Reputation Management
Chapter 12
Web Public Relations
Chapter 14
Online Copywriting
Chapter 15
Web Analytics and Conversion Optimization
Chapter 17
Customer Relationship Management
Chapter 18
Market Research
Chapter 19
eMarketing Strategy
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Introduction to Business and Entrepreneurship Copyright © 2022 by BizTech Academy is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.