Assessment Rubric
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowledge of content
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Demonstrates limited knowledge of online advertising techniques
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Demonstrates some knowledge of online advertising techniques
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Demonstrates considerable knowledge of online advertising techniques
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Demonstrates thorough knowledge of online advertising techniques
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Understanding of content |
Demonstrates limited understanding of how advertising apps and websites appeal to kids
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Demonstrates some understanding of how advertising apps and websites appeal to kids
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Demonstrates considerable understanding of how advertising apps and websites appeal to kids
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Demonstrates thorough understanding of how advertising apps and websites appeal to kids
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Thinking |
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Use of planning skills |
Identifies the purpose, audience and content of their app or website with limited effectiveness.
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Identifies the purpose, audience and content of their app or website with some effectiveness.
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Identifies the purpose, audience and content of their app or websitewith considerable effectiveness.
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Identifies the purpose, audience and content of their app or websitewith a high degree of effectiveness.
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Use of processing skills
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Identifies and uses “weasel words” with limited effectiveness.
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Identifies and uses “weasel words” with some effectiveness.
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Identifies and uses “weasel words” with considerable effectiveness.
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Identifies and uses “weasel words” with a high degree of effectiveness
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Use of critical/creating thinking processes
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Website or app design is mostly derivative and unoriginal
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Website or app design shows some creativity
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Website or app design shows considerable creativity
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Website or app design shows a high degree of creativity
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Communication |
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Communication for different audiences and purposes in oral, visual, and written forms, including media forms. |
Selects elements that make the product appeal to children with limited effectiveness
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Selects elements that make the product appeal to children with some effectiveness.
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Selects elements that make the product appeal to children with considerable effectiveness.
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Selects elements that make the product appeal to children with a high degree of effectiveness
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| Use of conventions |
Uses name, logo, spokescharacter and other elements with limited effectiveness.
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Uses name, logo, spokescharacter and other elements with some effectiveness.
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Uses name, logo, spokescharacter and other elements with considerable effectiveness.
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Uses name, logo, spokescharacter and other elements with a high degree of effectiveness
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Application |
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Application of knowledge and skills in familiar contexts |
Applies knowledge and skills about advertising to make a mock app or website with limited effectiveness.
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Applies knowledge and skills about colour in film to make a mock app or website with some effectiveness.
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Applies knowledge and skills about colour in filmto make a mock app or website with considerable effectiveness.
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Applies knowledge and skills about colour in film to make a mock app or website with a high degree of effectiveness
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| Transfer of knowledge and skills |
Applies food advertising techniques to healthful foods with limited effectiveness
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Applies food advertising techniques to healthful foods with some effectiveness
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Applies food advertising techniques to healthful foods with considerable effectiveness
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Applies food advertising techniques to healthful foods with a high degree of effectiveness
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| Making connections |
Makes connections between advertising techniques and purposes with limited effectiveness.
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Makes connections between advertising techniques and purposes with some effectiveness.
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Makes connections between advertising techniques and purposes with considerable effectiveness.
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Makes connections between advertising techniques and purposes with a high degree of effectiveness
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