Wacky Media Songs: Creating a Brand!

Have students watch the video in the student chapter Wacky Media Songs: Creating a Brand! or show the video in fullscreen.

Before the video, ask: What does it mean when we talk about a “brand” in ads?

After the video, ask: Can you think of any ads that try to make you like the brand instead of telling you what’s good about the product?

What are some ways that they do that?