Lesson: Introduction to Online Advertising
In this lesson, students students students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
Grade range: 1
Teacher Material: https://pressbooks.pub/buildingblocks/chapter/buy-me-that/
Student Material: https://pressbooks.pub/buildingblocks/chapter/co-cos-adversmarts/
Time Frame
| One class period (45-60 minutes) | Two or more class periods (90-120 minutes) | ||
| Activities |
Buy Me That! Adversmarts
|
Buy Me That!
Adversmarts Wacky Media Songs: Creating a Brand! |
Preparation:
- Make sure that you are able able to access the interactive activities.
Note: Co-Co’s AdverSmarts includes audio with all of the game’s text to accommodate different reading abilities. Younger children may, however, benefit from having a helper to navigate through the game. Here are some suggestions before you start:
- enlist a student from a higher grade to sit with two or three children as they play the game and help them out if they are having trouble. Children who need a lot of help on their first attempt should be given the opportunity to play again
- have a parent volunteer sit with a student while they go through the game
- team up capable readers with less able readers to play the game together
- have pairs of students play the game and compare designs they create. Give them the chance to play again and create different playgrounds
- use a projector or whiteboard and navigate through the game with the whole class.
A printable version of this lesson is available at https://mediasmarts.ca/teacher-resources/adversmarts-introduction-food-advertising-online.
Learning Outcomes
Big ideas/key concepts: Students will understand that…
Media have commercial considerations
- Many online experiences are created to promote products or make money
Each medium has a unique aesthetic form
- Online advertising environments aimed at children use a variety of techniques to make the product seem appealing
Key questions:
- How do companies try to convince children that a certain toy, game or cereal is really the best?
Essential knowledge: Students will know…
- Reading media: Techniques used in online advertising
- Consumer awareness: How advertising techniques make products seem appealing
Performance tasks: Students will be able to…
- Use: Make choices to create a simple simulated website
- Understand: Identify advertising techniques
Curriculum Connections
Strand A: Literacy Connections and Applications
A2. Digital Media Literacy
A2.2 Online Safety, Well-Being, and Etiquette
demonstrate an understanding of how to navigate online environments safely, manage their privacy, and interact in a way that supports their well-being and that of others, including seeking appropriate permission
A2.4 Forms, Conventions and Techniques
demonstrate an understanding of the forms, conventions, and techniques of digital and media texts, and apply this understanding when analyzing texts
A2.5 Media, Audience, and Production
demonstrate an understanding of the interrelationships between the form, message, and context of a text, the audience, and the creator
A3. Applications, Connections and Contributions
A3.1 Cross-Curricular and Integrated Learning
apply the knowledge and skills developed in this grade to support learning in various subject areas and identify some ways this learning can be used in everyday life
Strand C: Composition (Understanding and Responding to Texts)
C1 Knowledge About Texts
C1.1 Using Foundational Knowledge and Skills to Comprehend Texts
Grade 1: read and comprehend short, simple texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background knowledge
C1.2 Text Forms and Genres
Grade 1: identify simple literary and informational text forms and their associated genres
C1.3 Text Patterns and Features
Grade 1: identify some text patterns, such as sequencing and chronological order, and text features, including illustrations, symbols, and titles, associated with various text forms, and explain how they help readers, listeners, and viewers understand the meaning
C1.4 Visual Elements of Texts
Grade 1: demonstrate an understanding of the relationship between simple illustrations, images, and graphics and the text
C1.5 Elements of Style
Grade 1: identify some simple elements of style in texts, including voice, word choice, word patterns, and sentence structure, and describe how they help communicate meaning
C2 Comprehension Strategies
C2.4 Monitoring of Understanding: Ongoing Comprehension Check
Grade 1: use strategies such as rereading, visualizing, and asking questions, to monitor their understanding of simple texts
C2.5 Monitoring of Understanding: Making Connections
Grade 1: identify connections between ideas expressed in simple texts and their knowledges and lived experiences, the ideas in other familiar texts, and the world around them
C2.6 Summarizing: Identifying Relevant information and Drawing Conclusions
Grade 1: identify important information in a simple text, including the main idea
C3 Critical Thinking in Literacy
C3.2 Making Inferences
Grade 1: make simple inferences, using stated and implied information and ideas, to understand simple texts
C3.3 Analyzing Texts
Grade 1: analyze simple texts, including literary and informational texts, by identifying and sequencing important information and events
C3.4 Analyzing Cultural Elements of Texts
Grade 1: identify some cultural elements represented in various texts, including symbols and values, and explain how these elements contribute to the meaning
C3.5 Perspectives within Texts
Grade 1: identify explicit and implicit perspectives communicated in a text, and describe how these perspectives could influence an audience
