“To You, It’s Just a Small Gap”

Have students access the student chapter To You, It’s Just a Small Gap or display it on a digital projector or digital whiteboard.

Tell students that this is a PSA or public service ad (an ad that is meant to convince people to do something, instead of selling a product or service) by a Hong Kong artist named Li Chi-Tak.

Have students answer the questions about the PSA, and then take them up with the class.

Make sure the following answers are raised:

Explain to students that skilled media makers can use emotional appeals to draw our attention or make us care about an argument. In this case, the emotional appeals make it more clear why accessibility is important.