Alternate Ad Audit

Have students access the student chapter Alternate Ad Audit.

Divide the class into four groups (or eight, depending on the size of the class). Assign each group one of the four soft-selling techniques (product placement, endorsement, identity appeal and satire.)

Give the group time to research four more examples of their soft-sell technique, then have them use the Alternate Ad Audit sheet to analyze them.

Then have students share their findings with the class.

Assess students’ work with the Assessment Rubric. If you would like to assign individual marks, you can also have each student find and analyze one example of an ad that uses a different soft-selling technique than the one their group focused on.