Emotional Appeals

Explain to students that while we think of ourselves as making decisions based on reason and arguments, we are all influenced by emotions as well.

Now have students access the student chapter Recognizing Emotional Appeals (or show the video in fullscreen) and then ask students:

• What are some of the tools media makers use to persuade you emotionally?
  • Words, images, music.
• What are some ways that advertisers use emotional appeals?
  • Making you worried about a problem, connecting the product with something or someone you already have good feelings about, taking advantage of your fear or anger about something.