Unboxing Influencers
A lot of kids know now that influencers are trying to sell them something. That’s why influencers try harder to seem like they’re your friends.
Here are some tricks that influencers use to make it look like they really know you:
- Putting on lip gloss at the beginning of the video
- Acting like they’re in a rush or adjusting the camera at the beginning of the video
- Giving personal details about their lives
- Speaking to you directly by saying “You”
- Calling you a nickname or a casual greeting like “friends” or “fam”
- Being alone and looking right at the camera while talking
- Asking you to give feedback or share your opinion about the post or video
- Talking about “backstage” details of how the videos are made (including their brand deals)