Understanding Influencers
Start by asking students:
- How many people watch influencers or creators online?
- How are influencer ads different from regular ads?
- Do you think influencers are being honest when they’re paid to tell you they like something?
Have students access the student chapter Understanding Influencers and go through the Course Presentation with them. Have them complete the multiple choice quiz questions individually or as a class.
Now ask students:
Can you think of posts or videos you’ve seen that use any of those tricks?
Have you ever bought anything because it was endorsed by an influencer or creator?
Were you happy with what you bought?
Why or why not?
Are influencers being honest when they say they like something because they hope to get paid or to get free stuff? Why or why not?
Have you ever looked up reviews of something before you bought it? If so, where did you look? What did you do to find out if those reviews were reliable?