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Lesson: Recognizing Emotional Appeals

In this lesson, students learn how we can be persuaded by emotional appeals as well as by arguments. After identifying emotionally charged words, they find them in an article and analyze their persuasive effect. Students study a public service announcement to examine how images and story can be emotionally persuasive, then watch a pair of videos to compare how they use emotional persuasion. Students then consider how games can persuade emotionally and create a game that communicates an emotional experience or makes an emotionally persuasive point.

Grade range: 7-8

Teacher Material: https://pressbooks.pub/mediasmarts/chapter/what-persuades-us/

Student Material: https://pressbooks.pub/mediasmarts/chapter/recognizing-emotional-appeals/

Time Frame

One class period (75 minutes) Two or three class periods (150-225 minutes) Extended Unit
Activities What Persuades Us?

Emotional Appeals

Emotionally Charged Words

Marking Emotion

 

 

 

What Persuades Us?

Emotional Appeals

Emotionally Charged Words

Marking Emotion

“To You, It’s Just a Small Gap”

Emotional Media

 

 

What Persuades Us?

Emotional Appeals

Emotionally Charged Words

Marking Emotion

“To You, It’s Just a Small Gap”

Emotional Media

Playing Emotion

Creating an Emotionally Persuasive Game

 

Preparation:

  • Make sure that you are able to show the embedded videos or that students are able to access the links.
  • Make sure that students are able to access the interactive activities.

 

A printable version of this lesson is available here.

 

Learning Outcomes

Big ideas/key concepts: Students will understand that…

Media are constructions:

  • Media makers choose elements to produce particular effects

Media have social and political implications:

  • People can be persuaded by emotional appeals as well as logical arguments

Each medium has a unique aesthetic form:

  • Words, images, stories and music can all be used to create emotional reactions

Key questions:

  • How do words, images, music, gameplay and other media elements influence our emotions?

Essential knowledge: Students will know…

  • Reading Media: Words, images, story and music can be used to produce an emotional effect
    • Key vocabulary: Public service announcement, connotation

Performance tasks: Students will be able to…

  • Use: Produce emotionally persuasive appeals
  • Understand: Analyze how media makers use emotionally persuasive appeals
  • Engage: Consider the risks, drawbacks and implications of using emotionally persuasive appeals

Curriculum  Connections

Strand A: Literacy Connections and Applications

A2. Digital Media Literacy

A2.4 Forms, Conventions, and Techniques

evaluate the use of the various forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts

A2.5 Media, Audience, and Production

demonstrate an understanding of the interrelationships between the form, message, and context of texts, the intended and unintended audience, and the purpose for production

A2.6 Innovation and Design

select and use appropriate digital and media tools to support the design process and address authentic, relevant, real-world problems by developing and proposing innovative solutions

A3. Applications, Connections and Contributions

A3.1 Cross-Curricular and Integrated Learning

analyze and explain how the knowledge and skills developed in this course support learning in various subject areas and in everyday life, and describe how they enhance understanding and communication

A3.3 First Nations, Métis, and Inuit Perspectives and Ways of Knowing

analyze themes explored in First Nations, Métis, and Inuit cultures to demonstrate an understanding of the varied identities, perspectives, relationships, legacies, truths, and ways of knowing, being, and doing

Strand C: Comprehension: Understanding and Responding to Texts

C1. Knoweldge about Texts

C1.2 Text Forms and Genres

Grade 7: analyze a variety of text forms and genres, including cultural text forms, and explain how their characteristics help communicate meaning

Grade 8: analyze and compare the characteristics of various text forms and genres, including cultural text forms, and provide evidence to explain how they help communicate

C1.3 Text Patterns and Features

Grade 7: analyze text patterns, such as cause and effect in an expository text, and text features, such as a bibliography and accessible fonts, associated with various text forms, including cultural texts, and explain how they help readers, listeners, and viewers understand the meaning

Grade 8: compare the text patterns, such as problem-solution in a letter to the editor, and text features, such as a glossary and infographics, associated with different text forms, including cultural texts, and evaluate their importance in helping readers, listeners, and viewers understand the meaning

C1.4 Visual Elements of Texts

Grade 7: analyze and compare how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts

Grade 8: evaluate how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts

C1.5 Elements of Style

Grade 7: identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form and genre

Grade 8: identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form

C3 Critical Thinking in Literacy

C3.1 Literary Devices

Grade 7: describe literary devices, including foreshadowing, allegory, and symbolism, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose and audience

Grade 8: analyze literary devices, including irony, satire, and allusion, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose

C3.2 Making Inferences

Grade 7: make local and global inferences, using explicit and implicit evidence, to develop interpretations about various texts and to extend their understanding

Grade 8: make local and global inferences, using explicit and implicit evidence, to explain and support their interpretations about various complex texts

C3.3 Analyzing Texts

analyze complex texts, including literary and informational texts, by evaluating, synthesizing, and sequencing relevant information and formulating conclusions

C3.5 Perspectives within Texts

Grade 7: explain explicit and implicit perspectives communicated in various texts, including narrative texts, provide any evidence that could suggest bias in these perspectives, and suggest ways to avoid any such bias

Grade 8: analyze explicit and implicit perspectives communicated in various texts, evaluate any evidence that could suggest bias in these perspectives, and suggest ways to avoid any such bias

C3.7 Indigenous Contexts

Grade 7: assess the influence of historical periods, cultural experiences, and/or socio-political conditions and events on texts created by First Nations, Métis, and Inuit individuals, communities, groups, or nations, and how they relate to current lived experiences

Grade 8: compare the ways in which historical periods, cultural experiences, and/or socio-political conditions and events have influenced two or more texts created by First Nations, Métis, and Inuit individuals, communities, groups, or nations, and how they relate to current lived experiences

Strand D: Composition (Expressing Ideas and Creating Texts)

D1 Developing Ideas and Organizing Content

D1.2 Developing Ideas

generate and develop ideas and details about challenging topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences

D1.4 Organizing Content

classify and sequence ideas and collected information, selecting effective strategies and tools, and identify and organize relevant content, evaluating the choices of text form, genre, and medium, and considering alternatives

D2 Creating Texts

D2.1 Producing Drafts

Grade 7: draft complex texts of various forms and genres, including narrative, expository, and informational texts, using a variety of media, tools, and strategies

Grade 8: draft complex texts of various forms and genres, including narrative, persuasive, expository, and informational texts, citing sources, and use a variety of appropriate media, tools, and strategies to transform information and communicate ideas

D2.3 Voice

Grade 7: establish a personal voice in their texts, using language and elements of style to express their thoughts, feelings, and opinions about a topic, and using a tone appropriate to the form and genre

Grade 8: establish an identifiable voice in their texts, modifying language and style to suit the text’s form, genre, audience, and purpose, and express their thoughts, feelings, and opinions about the topic clearly

D2.4 Point of View and Perspective

Grade 7: identify the point of view, perspectives, and bias conveyed in their texts, and explain how their messages might be interpreted by audiences with different perspectives

Grade 8: explain the explicit and implicit points of view, perspectives, and bias conveyed in their texts, evaluate how various audiences might respond, and suggest ways to acknowledge other

 

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