Lesson: Recognizing Emotional Appeals
In this lesson, students learn how we can be persuaded by emotional appeals as well as by arguments. After identifying emotionally charged words, they find them in an article and analyze their persuasive effect. Students study a public service announcement to examine how images and story can be emotionally persuasive, then watch a pair of videos to compare how they use emotional persuasion. Students then consider how games can persuade emotionally and create a game that communicates an emotional experience or makes an emotionally persuasive point.
Grade range: 7-8
Teacher Material: https://pressbooks.pub/mediasmarts/chapter/what-persuades-us/
Student Material: https://pressbooks.pub/mediasmarts/chapter/recognizing-emotional-appeals/
Time Frame
One class period (75 minutes) | Two or three class periods (150-225 minutes) | Extended Unit |
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Activities | What Persuades Us?
Emotional Appeals Emotionally Charged Words Marking Emotion
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What Persuades Us? Emotional Appeals Emotionally Charged Words Marking Emotion “To You, It’s Just a Small Gap” Emotional Media
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What Persuades Us?
Emotional Appeals Emotionally Charged Words Marking Emotion “To You, It’s Just a Small Gap” Emotional Media Playing Emotion Creating an Emotionally Persuasive Game |
Preparation:
- Make sure that you are able to show the embedded videos or that students are able to access the links.
- Make sure that students are able to access the interactive activities.
A printable version of this lesson is available here.
Learning Outcomes
Big ideas/key concepts: Students will understand that…
Media are constructions:
- Media makers choose elements to produce particular effects
Media have social and political implications:
- People can be persuaded by emotional appeals as well as logical arguments
Each medium has a unique aesthetic form:
- Words, images, stories and music can all be used to create emotional reactions
Key questions:
- How do words, images, music, gameplay and other media elements influence our emotions?
Essential knowledge: Students will know…
- Reading Media: Words, images, story and music can be used to produce an emotional effect
- Key vocabulary: Public service announcement, connotation
Performance tasks: Students will be able to…
- Use: Produce emotionally persuasive appeals
- Understand: Analyze how media makers use emotionally persuasive appeals
- Engage: Consider the risks, drawbacks and implications of using emotionally persuasive appeals
Curriculum Connections
Strand A: Literacy Connections and Applications
A2. Digital Media Literacy
A2.4 Forms, Conventions, and Techniques
evaluate the use of the various forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts
A2.5 Media, Audience, and Production
demonstrate an understanding of the interrelationships between the form, message, and context of texts, the intended and unintended audience, and the purpose for production
A2.6 Innovation and Design
select and use appropriate digital and media tools to support the design process and address authentic, relevant, real-world problems by developing and proposing innovative solutions
A3. Applications, Connections and Contributions
A3.1 Cross-Curricular and Integrated Learning
analyze and explain how the knowledge and skills developed in this course support learning in various subject areas and in everyday life, and describe how they enhance understanding and communication
A3.3 First Nations, Métis, and Inuit Perspectives and Ways of Knowing
analyze themes explored in First Nations, Métis, and Inuit cultures to demonstrate an understanding of the varied identities, perspectives, relationships, legacies, truths, and ways of knowing, being, and doing
Strand C: Comprehension: Understanding and Responding to Texts
C1. Knoweldge about Texts
C1.2 Text Forms and Genres
Grade 7: analyze a variety of text forms and genres, including cultural text forms, and explain how their characteristics help communicate meaning
Grade 8: analyze and compare the characteristics of various text forms and genres, including cultural text forms, and provide evidence to explain how they help communicate
C1.3 Text Patterns and Features
Grade 7: analyze text patterns, such as cause and effect in an expository text, and text features, such as a bibliography and accessible fonts, associated with various text forms, including cultural texts, and explain how they help readers, listeners, and viewers understand the meaning
Grade 8: compare the text patterns, such as problem-solution in a letter to the editor, and text features, such as a glossary and infographics, associated with different text forms, including cultural texts, and evaluate their importance in helping readers, listeners, and viewers understand the meaning
C1.4 Visual Elements of Texts
Grade 7: analyze and compare how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts
Grade 8: evaluate how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts
C1.5 Elements of Style
Grade 7: identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form and genre
Grade 8: identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form
C3 Critical Thinking in Literacy
C3.1 Literary Devices
Grade 7: describe literary devices, including foreshadowing, allegory, and symbolism, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose and audience
Grade 8: analyze literary devices, including irony, satire, and allusion, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose
C3.2 Making Inferences
Grade 7: make local and global inferences, using explicit and implicit evidence, to develop interpretations about various texts and to extend their understanding
Grade 8: make local and global inferences, using explicit and implicit evidence, to explain and support their interpretations about various complex texts
C3.3 Analyzing Texts
analyze complex texts, including literary and informational texts, by evaluating, synthesizing, and sequencing relevant information and formulating conclusions
C3.5 Perspectives within Texts
Grade 7: explain explicit and implicit perspectives communicated in various texts, including narrative texts, provide any evidence that could suggest bias in these perspectives, and suggest ways to avoid any such bias
Grade 8: analyze explicit and implicit perspectives communicated in various texts, evaluate any evidence that could suggest bias in these perspectives, and suggest ways to avoid any such bias
C3.7 Indigenous Contexts
Grade 7: assess the influence of historical periods, cultural experiences, and/or socio-political conditions and events on texts created by First Nations, Métis, and Inuit individuals, communities, groups, or nations, and how they relate to current lived experiences
Grade 8: compare the ways in which historical periods, cultural experiences, and/or socio-political conditions and events have influenced two or more texts created by First Nations, Métis, and Inuit individuals, communities, groups, or nations, and how they relate to current lived experiences
Strand D: Composition (Expressing Ideas and Creating Texts)
D1 Developing Ideas and Organizing Content
D1.2 Developing Ideas
generate and develop ideas and details about challenging topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences
D1.4 Organizing Content
classify and sequence ideas and collected information, selecting effective strategies and tools, and identify and organize relevant content, evaluating the choices of text form, genre, and medium, and considering alternatives
D2 Creating Texts
D2.1 Producing Drafts
Grade 7: draft complex texts of various forms and genres, including narrative, expository, and informational texts, using a variety of media, tools, and strategies
Grade 8: draft complex texts of various forms and genres, including narrative, persuasive, expository, and informational texts, citing sources, and use a variety of appropriate media, tools, and strategies to transform information and communicate ideas
D2.3 Voice
Grade 7: establish a personal voice in their texts, using language and elements of style to express their thoughts, feelings, and opinions about a topic, and using a tone appropriate to the form and genre
Grade 8: establish an identifiable voice in their texts, modifying language and style to suit the text’s form, genre, audience, and purpose, and express their thoughts, feelings, and opinions about the topic clearly
D2.4 Point of View and Perspective
Grade 7: identify the point of view, perspectives, and bias conveyed in their texts, and explain how their messages might be interpreted by audiences with different perspectives
Grade 8: explain the explicit and implicit points of view, perspectives, and bias conveyed in their texts, evaluate how various audiences might respond, and suggest ways to acknowledge other
Something that is suggested by a word but is not part of its literal definition