This book is for anyone!  You are free to make use of it in any way you see fit (although you must provide attribution to us for any re-use in published materials as per the CC-BY licence).

That said, there are three key audiences that we had in mind when we wrote this material.

  1. Learners – understood very broadly to include all those interested in personal and professional development as well as those in formal education
  2. Businesses – those who have an interest in delivering learning/training to their staff in the workplace (again, understood broadly and across private, public and voluntary sectors)
  3. Higher Education Institutions – much investment in MOOC is still driven by HEIs and this volume is intended to support them in developing a better understanding of the potential role of MOOC in the workplace

(There is often overlap between these groups.  For instance, almost everyone falls into the category of ‘learners’, and there’s no reason why one cannot be, for instance, both a learner and a business owner.)

We did a lot of research with these three groups as part of BizMOOC to better understand their needs and perspectives.  You can read about this research at http://mooc-book.eu/index/key-questions/.  1,193 learners and 106 business and higher education representatives were surveyed/interviewed to provide a reliable picture of attitudes towards MOOC in these groups.

We believe that the information and advice we have assembled is of interest to a wide range of stakeholders.  Information from these stakeholder groups was used to develop and evaluate the BizMOOC MOOCs, for instance.

The following use cases are anticipated, though many others are possible:

  • Finding out about effective practice in MOOC teaching and learning for course design
  • Knowing more about the MOOC evidence base
  • Finding out MOOC platforms and how they work
  • Detailed description of relevant issues such as copyright, use of external materials and licensing
  • Understanding the characteristic concerns of stakeholders
  • Considering options for certification/accreditation of learning in a MOOC
  • Understanding the process of evaluating MOOC learning

License

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Massive Open Online Courses for Business Learning Copyright © 2019 by BizMOOC is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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