Assessment Rubric for Diversity in Media Campaign
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowlege of content
Knowledge of Media Concepts (e.g., media are constructions, media communicate values and messages, media have social and political implications, tropes, stereotypes)
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Shows limited knowledge of dmedia concepts
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Demonstrates some knowledge of media concepts.
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Demonstrates good understanding of media concepts.
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Demonstrates thorough knowledge of media concepts.
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Understanding of content
Understanding of Diversity Portrayal Issues <br> (e.g., under-representation, stereotyping, impact on minority groups, impact on societal perceptions)
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Demonstrates limited understanding of diversity portrayal issues.
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Demonstrates some understanding of diversity portrayal issuess.
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Demonstrates some understanding of diversity portrayal issues. .
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Demonstrates a nuanced and sophisticated understanding of diversity portrayal issues.
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Thinking |
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Use of Planning Skills Proposing strategies for addressing under-representation and stereotyping, considering the role of a |
Analyzes media for diversity with limited effectiveness.
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Analyzes media for diversity with some effectiveness.
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Analyzes media for diversity with considerable effectiveness.
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Analyzes media for diversity with a high degree of effectiveness.
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Use of Processing Skills
Identifying harmful stereotypes, considering the impact of portrayals on audiences, assessing the effectiveness of industry codes
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Evaluates diversity portrayal practices with limited effectiveness.
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Evaluates diversity portrayal practices with some effectiveness.
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Evaluates diversity portrayal practices with considerable effectiveness.
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Evaluates diversity portrayal practices with a high degree of effectiveness.
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| Use of Critical/Creative Thinking Processes
Ientifying characters from various groups, analyzing character roles and portrayals, comparing media representation to real-world demographics |
Develops solutions for better representation with limited effectiveness.
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Develops solutions for better representation with some effectiveness.
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Develops solutions for better representation with considerable effectiveness.
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Develops solutions for better representation with a high degree of effectiveness.
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Communication |
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Communication for different audiences and purposes in oral, visual, and written forms, including media forms.
Expressing the importance of representation, explaining the impact of under-representation and stereotyping |
Articulates arguments for diversity with limited effectiveness.
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Articulates arguments for diversity with some effectiveness.
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Articulates arguments for diversity with considerable effectiveness.
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Articulates arguments for diversity with a high degree of effectiveness.
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| Communication for different audiences and purposes
Selecting appropriate social media platforms, crafting compelling messages and visuals, considering target audiences |
Designs effective media campaigns with limited effectiveness.
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Designs effective media campaigns with some effectiveness.
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Designs effective media campaigns with considerable effectiveness.
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Designs effective media campaigns with a high degree of effectiveness.
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Use of conventions
Using clear and concise language, organizing information logically, presenting evidence to support claims
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Presents ideas and findings with limited effectiveness.
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Presents ideas and findings with some effectiveness.
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Presents ideas and findings with considerable effectiveness.
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Presents ideas and findings with a high degree of effectiveness
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Application |
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Application of knowledge and skills in familiar contexts
Analyzing diversity in popular TV shows, movies, and video games
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Applies media literacy skills to real-world media with limited effectiveness.
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Applies media literacy skills to real-world media with some effectiveness.
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Applies media literacy skills to real-world media with considerable effectiveness.
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Applies media literacy skills to real-world media with a high degree of effectiveness.
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| Transfer of knowledge and skills
Creating a campaign to address a specific diversity issue, using social media to raise awareness and advocate for change |
Develops social media activism plans with limited effectiveness.
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Develops social media activism plans with some effectiveness.
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Develops social media activism plans with considerable effectiveness.
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Develops social media activism plans with a high degree of effectiveness
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Making connections
Understanding the influence of media on perceptions of diversity, recognizing the importance of media in shaping social attitudes |
Makes connections between media and society with limited effectiveness.
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Makes connections between media and society with some effectiveness.
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Makes connections between media and society with considerable effectiveness.
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Makes connections between media and society with a high degree of effectiveness
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