Assessment Rubric for Project Pitch
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowlege of content
Knowledge of the issue
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Shows limited knowledge of the chosen issue. May struggle to define basic concepts or provide accurate information
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Shows some knowledge of the chosen issue. Can define basic concepts and provide some accurate information, but may overlook important details.
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Shows a good understanding of the chosen issue. Can define key concepts, provide accurate information, and discuss the issue with some depth.
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Shows a deep and thorough understanding of the chosen issue. Can go beyond basic definitions and information to analyze the issue from different perspectives.
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Understanding of content
Understanding of engagement strategies
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Demonstrates limited understanding of engagement strategies. May struggle to apply those strategies to the chosen issue.
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Demonstrates some understanding of engagement strategies. Can identify some strategies and attempt to apply them to the chosen issue, but may not fully grasp the nuances.
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Demonstrates some understanding of engagement strategies. Can identify strategies and apply them to the chosen issue, but may not fully grasp the nuances of the guide.
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Demonstrates a nuanced and sophisticated understanding of engagement strategies. Can go beyond simply identifying strategies to analyze their strengths and weaknesses, and to explain how they can be used most effectively in the context of the chosen issue.
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Thinking |
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Planning and organizing |
The pitch lacks a clear structure and logical flow. The presentation of ideas is disorganized and may be difficult to follow.
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The pitch has some structure and organization, but it may not be consistently applied. Transitions between ideas may be abrupt or unclear.
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The pitch is well-organized with a clear structure and logical flow of ideas. Information is presented in a coherent and easy-to-follow manner.
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The pitch demonstrates exceptional planning and organization. The structure enhances the audience’s understanding of the issue, and the flow of information is seamless and engaging.
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| Use of processing skills (e.g. evaluating information)
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Struggles to analyze the issue beyond a superficial level. May not consider different perspectives or potential solutions.
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Can identify some of the key challenges related to the issue, but may not analyze them in depth. Offers limited insights or solutions.
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Can analyze the issue with some depth, considering different perspectives and potential solutions. Demonstrates critical thinking skills and the ability to evaluate information.
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Demonstrates a sophisticated ability to analyze the issue critically. Can identify and evaluate multiple perspectives, weigh the pros and cons of different solutions, and draw insightful conclusions.
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Use of creative thinking processes
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Struggles to propose realistic or creative solutions to the issue. Ideas may be impractical or lack originality.
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Offers some solutions to the issue, but they may not be fully developed or particularly creative.
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Proposes well-developed and creative solutions to the issue. Ideas are realistic, feasible, and demonstrate originality.
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Proposes highly original and innovative solutions to the issue. Ideas are not only feasible but also demonstrate a deep understanding of the problem and a commitment to creating meaningful change.
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Communication |
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Communication for different audiences and purposes in oral, visual, and written forms, including media forms.
Expression and organization of ideas and information |
The pitch is poorly delivered and difficult to understand. The message may be unclear or confusing.
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The pitch is delivered with some clarity, but there may be areas where the message is not fully communicated.
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The pitch is delivered clearly and effectively, communicating the message in a compelling and engaging way.
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The pitch is delivered with exceptional clarity and impact. The message is communicated in a way that is both informative and inspiring.
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| Communication for different audiences and purposes |
Struggles to persuade the audience or inspire them to take action. The pitch may lack a clear call to action or fail to connect with the audience on an emotional level.
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Shows some attempt to persuade the audience, but the arguments may be weak or poorly supported. The call to action may be unclear or uninspiring.
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Effectively persuades the audience and inspires them to take action. The pitch is well-argued, and the call to action is clear, concise, and motivating.
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Delivers a highly persuasive and impactful pitch that leaves the audience feeling inspired and empowered to take action. The call to action is compelling and clearly outlines the steps the audience can take to make a difference.
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Use of conventions
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Language may be imprecise or inappropriate for the audience. |
Language may be adequate but lacks precision or engagement.
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Language is precise, appropriate for the audience, and enhances the overall impact of the presentation.
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Language is highly effective and skillfully tailored to the audience.
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Application |
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Application of knowledge and skills in familiar contexts
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Shows limited understanding of how to use social media and other digital platforms to promote a cause or engage an audience.
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Demonstrates some awareness of different social media platforms and their potential for community engagement, but may not fully understand how to use them effectively.
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Demonstrates a good understanding of how to use social media and other digital platforms to promote a cause and engage an audience. Can identify the strengths and weaknesses of different platforms and choose the most appropriate channels for the chosen issue.
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Demonstrates a sophisticated understanding of social media and digital platforms as tools for community engagement. Can develop a strategic and targeted approach to using different platforms to maximize reach, engagement, and impact.
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| Transfer of knowledge and skills
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Demonstrates limited ability to apply the strategies to a real-world community engagement project.
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Can identify some strategies and attempt to explain how they could be used in a real-world context, but the application may be superficial or impractical.
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Demonstrates a solid understanding of how to apply the strategies to a real-world community engagement project. Can explain how different strategies can be used to achieve specific goals and overcome potential challenges.
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Demonstrates a sophisticated and insightful understanding of how to apply the strategies to create a highly effective and impactful community engagement project. Can go beyond simply describing strategies to analyze their potential impact and tailor them to the specific needs of the chosen issue and audience.
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Making connections
Connecting understanding of civic engagement
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draws connections between the affordances of different platforms and the nature of their content with limited effectiveness
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draws connections between the affordances of different platforms and the nature of their content with some effectiveness
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draws connections between the affordances of different platforms and the nature of their content with considerable effectiveness
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draws connections between the affordances of different platforms and the nature of their content with a high degree of effectiveness
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