Assessment Rubric for Remixed Ad
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowlege of content Advertising techniques, gender stereotypes, media messages
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Demonstrates limited knowledge of advertising techniques and gender stereotypes.
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Demonstrates some knowledge of advertising techniques and gender stereotypes but may struggle to identify them in ads.
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Demonstrates considerable knowledge of advertising techniques and gender stereotypes and can identify them in various ads.
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Demonstrates thorough knowledge of advertising techniques and gender stereotypes, providing insightful analysis of their use in media.
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Understanding of content
Impact of gender stereotypes in advertising; ethical considerations in remixing
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Shows limited understanding of the impact of gender stereotypes in advertising.
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Demonstrates some understanding of the impact of gender stereotypes but explanations may be superficial.
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Shows a good understanding of the impact of gender stereotypes and remixing techniques, connecting them to the analysis of ads and remixing.
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Demonstrates a thorough and nuanced understanding of the impact of gender stereotypes and remixing techniques, critically evaluating their presence in advertising and remixing practices.
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Thinking |
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Planning and organizing Selecting an appropriate ad, identifying gendered elements, planning the remix |
The selection of the ad and identification of gendered elements show limited planning. The remix lacks a clear direction.
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Planning and research show some effort, but the choice of ad or the identification of gendered elements could be more strategic.
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The planning process is evident in the thoughtful selection of the ad and the clear identification of gendered elements. The remix demonstrates purposeful choices. |
The planning and research are exemplary, resulting in a strategic choice of ad, insightful identification of gendered elements, and a sophisticated remix plan. |
| Use of processing skills
Analyzing the messages conveyed by the ad, evaluating the effectiveness of the remix |
The analysis of the ad’s message and evaluation of the remix are superficial and lack critical thinking.
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Analysis of the ad’s message and the effectiveness of the remix demonstrate some critical thinking, but insights could be more developed.
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The analysis of the ad’s message is insightful, and the evaluation of the remix demonstrates strong critical thinking skills.
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The analysis of the ad’s message is exceptionally insightful, connecting to broader societal contexts. The evaluation of the remix is thorough and demonstrates sophisticated critical thinking.
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Use of creative thinking processes
Considering alternative interpretations, exploring creative solutions for the remix
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The remix lacks creativity and fails to explore alternative interpretations or solutions.
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The remix shows some creativity, but alternative interpretations or solutions are not fully explored.
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The remix is creative and explores alternative interpretations or solutions effectively.
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The remix is highly creative, demonstrating originality and thoughtful exploration of diverse perspectives and solutions.
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Communication |
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Communication for different audiences and purposes in oral, visual, and written forms, including media forms.
Expression and organization of ideas and information |
The analysis of the ad and the presentation of the remix are disorganized and lack clarity and coherence.
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The analysis and presentation demonstrate some organization, but the communication could be clearer and more engaging.
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The analysis of the ad and the presentation of the remix are well-organized and clearly communicate the ideas and processes involved.
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The analysis and presentation are exceptionally clear, engaging, and demonstrate sophisticated communication skills, effectively conveying the complexity of the topic and the creative process.
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| Communication for different audiences and purposes |
The remix does not consider the target audience and lacks a clear communication purpose.
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The remix demonstrates some awareness of the target audience and purpose, but communication choices could be more effective.
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The remix effectively communicates its message to the intended audience, demonstrating an understanding of how to adapt the message and style.
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The remix masterfully adapts its message and style for different target audiences, demonstrating a sophisticated understanding of communication strategies.
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Use of conventions
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The written analysis demonstrates limited use of appropriate terminology and contains errors in grammar and mechanics.
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The written analysis shows some effort to use correct terminology, but there may be errors in grammar and mechanics.
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The written analysis uses appropriate terminology effectively and demonstrates good control of grammar and mechanics.
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The written analysis demonstrates a sophisticated command of language and terminology, effectively conveying complex ideas with precision and clarity.
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Application |
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Application of knowledge and skills in familiar contexts Using advertising analysis and remixing techniques to create a new ad
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The remix demonstrates limited application of advertising analysis and remixing techniques.
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The remix applies some advertising analysis and remixing techniques but could be more effective.
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The remix successfully applies knowledge and skills of advertising analysis and remixing to create a well-crafted new ad.
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The remix demonstrates a sophisticated application of advertising analysis and remixing techniques, resulting in a highly effective and insightful new ad.
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| Transfer of knowledge and skills
Adapting the remix for different media platforms or formats |
The remix lacks adaptability and is not suitable for different media platforms or formats.
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The remix shows some adaptability but could be more effectively adapted for other platforms or formats.
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The remix can be successfully adapted for different media platforms or formats.
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The remix demonstrates a high degree of adaptability, seamlessly transitioning between different media platforms and formats while retaining its effectiveness.
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Making connections
Connecting the ad analysis and remix to broader social issues related to gender and media representation
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The project demonstrates limited ability to connect the ad analysis and remix to broader social issues.
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The project makes some connections to broader social issues but could explore them more deeply.
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The project effectively connects the ad analysis and remix to relevant social issues related to gender and media.
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The project makes insightful connections to broader social issues, demonstrating a sophisticated understanding of the complex interplay between advertising, gender and media.
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