Finding Cinderella
Now have students access the student chapter Finding Cinderella.
Ask students if they know the story of Cinderella, and tell (or have a student tell) the essentials:
- Cinderella lived with a wicked stepmother and two wicked stepsisters.
- Her Fairy Godmother magically gave her a dress, a carriage, and glass slippers so she could go to the royal ball.
- Cinderella met Prince Charming at the ball but had to leave before midnight.
- She left one of her glass slippers behind.
- Prince Charming went to every house looking for whoever’s feet fit the shoe, and eventually found Cinderella.
Tell students to imagine t hat instead of going house-to-house, Prince Charming now can use targeted advertising to target Cinderella with an ad for glass slippers. How would he do that?
Have them complete the interactive activity and consider:
What does he already know about his “target audience,” Cinderella?
- Her apparent gender
- Her approximate age
- Her general location
- Her shoe size
What information might he have about her that is inaccurate?
Prompting questions:
Why might he have a mistaken idea about her income? (Because of the dress and carriage her Fairy Godmother gave her)
Do you think she has her own phone? How might sharing a phone with her stepsisters or stepmother
What could he learn about her from:
- Her search history?
- Her viewing history on YouTube or Netflix
- Does she watch how-to videos about cleaning? Romance movies about princes?
- Her activity (viewing, posting, commenting, Liking, sharing) on social media such as Instagram, Snapchat or TikTok
- Has she posted anything about the party? About her Fairy Godmother? Complaining about her stepmother or stepsisters? Trying to replace a single shoe?
- Has she Liked any of his photos from the party?
- Her online purchases
- If she’s ever bought shoes online, he could match her shoe size!