Gotta Have It!
Have students navigate to the student chapter Gotta Have It!
Tell students they are going to think about how the “feel” of a brand can make you want to buy it.
(They can do this assignment about the brand whose logo they drew, but do not have to.)
Students can work alone or in partners (each partner has to do their own work, but they might want to talk to each other about what they are writing).
- In the first section, they will write down their thoughts about what kind of person own this brand. If they imagine someone buying or wearing it, what kind of person do they imagine?
- In the second section, they will describe some positive things people might assume about them if they had or wore that particular thing.
- In the third section, they will describe some negative things people might assume about them if they had or wore that particular thing.
- In the fourth section they will write why they think other people might think some of the things they stated in sections 2 and 3 of their page.
Once your students have finished with their sections, lead a discussion about what they wrote down.
- Were many of the answers similar? What was similar about them?
- Even if the products mentioned were different, were the responses in sections 2, 3, and 4 similar?
- If you have seen any of the items people mentioned advertised, where did you see them? Were they trying to market to teens?
- How many of the things people mentioned are easily recognizable brand names?
- How can other people tell what brand it is? Is the name prominently displayed?
- Does the prominence of the brand name say anything about the person wearing it?
- Why do you think teens like brand names so much?