Module 2: Assessing the Market Environment
2.3 Video: SWOT Analysis
Guiding Questions
- Can you define the four SWOT categories?
- Which two SWOT categories focus internally on the organization? Which two focus on its external environment?
We can’t let you out of an MBA program without making sure you have heard of SWOT Analysis! While it may seem at first that SWOT analysis is just a third approach to the scanning task already covered by the 5Cs and the BMC/Environment tools, its primary focus is categorizing internal vs external elements of particular interest. So it’s really more useful AFTER using one of those two tools.
Watch this video to learn more.