3

Learning Objectives

By the end of this section, you will be able to:

  • Appreciate the diversity of interests and foci within psychology
  • Understand basic interests and applications in each of the described areas of psychology
  • Demonstrate familiarity with some of the major concepts or important figures in each of the described areas of psychology

Contemporary psychology is a diverse field that is influenced by all of the historical perspectives described in the preceding section. Reflective of the discipline’s diversity is the diversity seen within the Canadian Psychological Association (CPA). The CPA is a professional organization representing psychologists in Canada. Its objectives are:

  • To improve the health and welfare of all Canadians;
  • To promote excellence and innovation in psychological research, education, and practice;
  • To promote the advancement, development, dissemination, and application of psychological knowledge; and
  • To provide high-quality services to members.

There are 31 sections within the CPA, representing a wide variety of specialties that range from Traumatic Stress to Criminal Justice Psychology to Industrial/Organizational Psychology.

Optional Activity: Browse through a Website

Browse through some of the sections of the Canadian Psychological Association: http://www.cpa.ca/aboutcpa/cpasections/

Another professional organization, the American Psychological Association (APA), is the largest organization of psychologists in the world (with 56 divisions). Similar to the CPA, its mission is to advance and disseminate psychological knowledge for the betterment of people. Reflecting the diversity of the field of psychology itself, members, affiliate members, and associate members of the APA span the spectrum from students to doctoral-level psychologists, and come from a variety of places including educational settings, criminal justice, hospitals, the armed forces, and industry (American Psychological Association, 2014).

A Note on Psychology in Canada

According to Brock (2013):

Canadian psychology was slow to develop in comparison with its American counterpart, and Canadian psychologists relied heavily on American institutions in the early part of the 20th century. The CPA was not founded until the start of the Second World War, and thus many Canadian psychologists became involved in the affairs of the APA. The tradition of the APA holding its meetings in Canada began quite early, with the annual meeting in Toronto in 1931.

The Association for Psychological Science (APS) was founded in 1988 and seeks to advance the scientific orientation of psychology. Its founding resulted from disagreements between members of the scientific and clinical branches of psychology within the APA. The APS publishes five research journals and engages in education and advocacy with funding agencies. A significant proportion of its members are international, although the majority is located in the United States.

This section will provide an overview of the major subdivisions within psychology today in the order in which they are introduced throughout the remainder of this textbook. This is not meant to be an exhaustive listing, but it will provide insight into the major areas of research and practice of modern-day psychologists.

Biopsychology and Evolutionary Psychology

As the name suggests, biopsychology explores how our biology influences our behaviour. While biological psychology is a broad field, many biological psychologists want to understand how the structure and function of the nervous system is related to behaviour (see Figure 9). As such, they often combine the research strategies of both psychologists and physiologists to accomplish this goal (as discussed in Carlson, 2013).

An illustrated outline of a human body labeled “central nervous system” shows the location of the “brain” and “spinal cord.” An illustrated outline of the human body labeled “peripheral nervous system” shows many “nerves” inside the body.
Figure 9. Biological psychologists study how the structure and function of the nervous system generate behaviour.

The research interests of biological psychologists span a number of domains, including but not limited to, sensory and motor systems, sleep, drug use and abuse, ingestive behaviour, reproductive behaviour, neurodevelopment, plasticity of the nervous system, and biological correlates of psychological disorders. Given the broad areas of interest falling under the purview of biological psychology, it will probably come as no surprise that individuals from all sorts of backgrounds are involved in this research, including biologists, medical professionals, physiologists, and chemists. This interdisciplinary approach is often referred to as neuroscience, of which biological psychology is a component (Carlson, 2013).

While biopsychology typically focuses on the immediate causes of behaviour based in the physiology of a human or other animal, evolutionary psychology seeks to study the ultimate biological causes of behaviour. To the extent that a behaviour is impacted by genetics, a behaviour, like any anatomical characteristic of a human or animal, will demonstrate adaption to its surroundings. These surroundings include the physical environment and, since interactions between organisms can be important to survival and reproduction, the social environment. The study of behaviour in the context of evolution has its origins with Charles Darwin, the co-discoverer of the theory of evolution by natural selection. Darwin was well aware that behaviours should be adaptive and wrote books titled, The Descent of Man (1871) and The Expression of the Emotions in Man and Animals (1872), to explore this field.

Evolutionary psychology, and specifically, the evolutionary psychology of humans, has enjoyed a resurgence in recent decades. To be subject to evolution by natural selection, a behaviour must have a significant genetic cause. In general, we expect all human cultures to express a behaviour if it is caused genetically, since the genetic differences among human groups are small. The approach taken by most evolutionary psychologists is to predict the outcome of a behaviour in a particular situation based on evolutionary theory and then to make observations, or conduct experiments, to determine whether the results match the theory. It is important to recognize that these types of studies are not strong evidence that a behaviour is adaptive, since they lack information that the behaviour is in some part genetic and not entirely cultural (Endler, 1986). Demonstrating that a trait, especially in humans, is naturally selected is extraordinarily difficult; perhaps for this reason, some evolutionary psychologists are content to assume the behaviours they study have genetic determinants (Confer et al., 2010).

One other drawback of evolutionary psychology is that the traits that we possess now evolved under environmental and social conditions far back in human history, and we have a poor understanding of what these conditions were. This makes predictions about what is adaptive for a behaviour difficult. Behavioural traits need not be adaptive under current conditions, only under the conditions of the past when they evolved, about which we can only hypothesize.

There are many areas of human behaviour for which evolution can make predictions. Examples include memory, mate choice, relationships between kin, friendship and cooperation, parenting, social organization, and status (Confer et al., 2010).

Evolutionary psychologists have had success in finding experimental correspondence between observations and expectations. In one example, in a study of mate preference differences between men and women that spanned 37 cultures, Buss (1989) found that women valued earning potential factors greater than men, and men valued potential reproductive factors (youth and attractiveness) greater than women in their prospective mates. In general, the predictions were in line with the predictions of evolution, although there were deviations in some cultures.

Sensation and Perception

Scientists interested in both physiological aspects of sensory systems as well as in the psychological experience of sensory information work within the area of sensation and perception (see Figure 10). As such, sensation and perception research is also quite interdisciplinary. Imagine walking between buildings as you move from one class to another. You are inundated with sights, sounds, touch sensations, and smells. You also experience the temperature of the air around you and maintain your balance as you make your way. These are all factors of interest to someone working in the domain of sensation and perception.

An ambiguous drawing looks like a duck facing to the left but also looks like a rabbit facing to the right.
Figure 10. When you look at this image, you may see a duck or a rabbit. The sensory information remains the same, but your perception can vary dramatically.

As described in a later chapter that focuses on the results of studies in sensation and perception, our experience of our world is not as simple as the sum total of all of the sensory information (or sensations) together. Rather, our experience (or perception) is complex and is influenced by where we focus our attention, our previous experiences, and even our cultural backgrounds.

Cognitive Psychology

As mentioned in the previous section, the cognitive revolution created an impetus for psychologists to focus their attention on better understanding the mind and mental processes that underlie behaviour. Thus, cognitive psychology is the area of psychology that focuses on studying cognitions, or thoughts, and their relationship to our experiences and our actions. Like biological psychology, cognitive psychology is broad in its scope and often involves collaborations among people from a diverse range of disciplinary backgrounds. This has led some to coin the term cognitive science to describe the interdisciplinary nature of this area of research (Miller, 2003).

Cognitive psychologists have research interests that span a spectrum of topics, ranging from attention to problem solving to language to memory. The approaches used in studying these topics are equally diverse. Given such diversity, cognitive psychology is not captured in one chapter of this text per se; rather, various concepts related to cognitive psychology will be covered in relevant portions of the chapters in this text on sensation and perception, thinking and intelligence, and memory.

Developmental Psychology

Developmental psychology is the scientific study of development across a lifespan. Developmental psychologists are interested in processes related to physical maturation. However, their focus is not limited to the physical changes associated with aging, as they also focus on changes in cognitive skills, moral reasoning, social behaviour, and other psychological attributes.

Early developmental psychologists focused primarily on changes that occurred through reaching adulthood, providing enormous insight into the differences in physical, cognitive, and social capacities that exist between very young children and adults. For instance, research by Jean Piaget (see Figure 11) demonstrated that very young children do not demonstrate object permanence. Object permanence refers to the understanding that physical things continue to exist, even if they are hidden from us. If you were to show an adult a toy, and then hide it behind a curtain, the adult knows that the toy still exists. However, very young infants act as if a hidden object no longer exists. The age at which object permanence is achieved is somewhat controversial (Munakata, McClelland, Johnson, and Siegler, 1997).

A photograph shows Jean Piaget.
Figure 11. Jean Piaget is famous for his theories regarding changes in cognitive ability that occur as we move from infancy to adulthood.

Activity: Watch a Video

Watch this brief video that provides a quick overview of some of the developmental changes in cognition described by Piaget (including concerning object permanence): https://youtu.be/TRF27F2bn-A

While Piaget was focused on cognitive changes during infancy and childhood as we move to adulthood, there is an increasing interest in extending research into the changes that occur much later in life. This may be reflective of changing population demographics of developed nations as a whole. As more and more people live longer lives, the number of people of advanced age will continue to increase. Indeed, it is estimated that 15% of the Canadian population was aged 65 years or older in 2013. However, by 2030, this percentage is expected to increase to about 23%. By the year 2063, the number of Canadians aged 80 years and over is expected to reach nearly 5 million (Statistics Canada, 2014).

Personality Psychology

Personality psychology focuses on patterns of thoughts and behaviours that make each individual unique. Several individuals (e.g., Freud and Maslow) that we have already discussed in our historical overview of psychology, and the American psychologist Gordon Allport, contributed to early theories of personality. These early theorists attempted to explain how an individual’s personality develops from his or her given perspective. For example, Freud proposed that personality arose as conflicts between the conscious and unconscious parts of the mind were carried out over the lifespan. Specifically, Freud theorized that an individual went through various psychosexual stages of development. According to Freud, adult personality would result from the resolution of various conflicts that centred on the migration of erogenous (or sexual pleasure-producing) zones from the oral (mouth) to the anus to the phallus to the genitals. Like many of Freud’s theories, this particular idea was controversial and did not lend itself to experimental tests (Person, 1980).

More recently, the study of personality has taken on a more quantitative approach. Rather than explaining how personality arises, research is focused on identifying personality traits, measuring these traits, and determining how these traits interact in a particular context to determine how a person will behave in any given situation. Personality traits are relatively consistent patterns of thought and behaviour, and many have proposed that five trait dimensions are sufficient to capture the variations in personality seen across individuals. These five dimensions are known as the “Big Five” or the Five Factor model, and include dimensions of conscientiousness, agreeableness, neuroticism, openness, and extraversion (see Figure 12). Each of these traits has been demonstrated to be relatively stable over the lifespan (e.g., Rantanen, Metsäpelto, Feldt, Pulkinnen, and Kokko, 2007; Soldz & Vaillant, 1999; McCrae & Costa, 2008) and is influenced by genetics (e.g., Jang, Livesly, and Vernon, 1996).

A diagram includes five vertically stacked arrows, which point to the left and right. A dimension's first letter, name, and description are included inside of each arrow. A box to the left of each arrow includes traits associated with a low score for that arrow's dimension. A box to the right of each arrow includes traits associated with a high score for that arrow's dimension. The top arrow includes the trait “openness,” which is described with the words, “imagination,” “feelings,” “actions,” and “ideas.” The box to the left of that arrow includes the words, “practical,” “conventional,” and “prefers routine,” while the box to the right of that arrow includes the words, “curious,” “wide range of interests,” and “independent.” The next arrow includes the trait “conscientiousness,” which is described with the words, “competence,” “self-discipline,” “thoughtfulness,” and “goal-driven.” The box to the left of that arrow includes the words, “impulsive,” “careless,” and “disorganized,” while the box to the right of that arrow includes the words, “hardworking,” “dependable,” and “organized.” The next arrow includes the trait “extroversion,” which is described with the words, “sociability,” “assertiveness,” and “emotional expression.” The box to the left of that arrow includes the words, “quiet,” “reserved,” and “withdrawn,” while the box to the right of that arrow includes the words, “outgoing,” “warm,” and “seeks adventure.” The next arrow includes the trait “agreeableness,” which is described with the words, “cooperative,” “trustworthy,” and “good-natured.” The box to the left of that arrow includes the words, “critical,” “uncooperative,” and “suspicious,” while the box to the right of that arrow includes the words, “helpful,” “trusting,” and “empathetic.” The next arrow includes the trait “neuroticism,” which is described as “tendency toward unstable emotions.” The box to the left of that arrow includes the words, “calm,” “even-tempered,” and “secure,” while the box to the right of that arrow includes the words, “anxious,” “unhappy,” and “prone to negative emotions.”
Figure 12. Each of the dimensions of the Five Factor model is shown in this figure. The provided description would describe someone who scored highly on that given dimension. Someone with a lower score on a given dimension could be described in opposite terms.

Optional Activity: Complete a Brief Online Personality Inventory

Visit this website and complete the personality test (which measures each of the Big 5 traits described above): http://www.outofservice.com/bigfive/

Social Psychology

Social psychology focuses on how we interact with and relate to others. Social psychologists conduct research on a wide variety of topics that include differences in how we explain our own behaviour versus how we explain the behaviours of others, prejudice, and attraction, and how we resolve interpersonal conflicts. Social psychologists have also sought to determine how being among other people changes our own behaviour and patterns of thinking.

There are many interesting examples of social psychological research, and you will read about many of these in a later chapter of this textbook. Until then, you will be introduced to one of the most controversial psychological studies ever conducted. Stanley Milgram was an American social psychologist who is most famous for research that he conducted on obedience. After the holocaust, in 1961, a Nazi war criminal, Adolf Eichmann, who was accused of committing mass atrocities, was put on trial. Many people wondered how German soldiers were capable of torturing prisoners in concentration camps, and they were unsatisfied with the excuses given by soldiers that they were simply following orders. At the time, most psychologists agreed that few people would be willing to inflict such extraordinary pain and suffering, simply because they were obeying orders. Milgram decided to conduct research to determine whether or not this was true (see Figure 13). As you will read later in the text, Milgram found that nearly two-thirds of his participants were willing to deliver what they believed to be lethal shocks to another person, simply because they were instructed to do so by an authority figure (in this case, a man dressed in a lab coat). This was in spite of the fact that participants received payment for simply showing up for the research study and could have chosen not to inflict pain or more serious consequences on another person by withdrawing from the study. No one was actually hurt or harmed in any way, Milgram’s experiment was a clever ruse that took advantage of research confederates, those who pretend to be participants in a research study who are actually working for the researcher and have clear, specific directions on how to behave during the research study (Hock, 2009). Milgram’s and others’ studies that involved deception and potential emotional harm to study participants catalyzed the development of ethical guidelines for conducting psychological research that discourage the use of deception of research subjects, unless it can be argued not to cause harm and, in general, requiring informed consent of participants.

An advertisement reads: “Public Announcement. We will pay you $4.00 for one hour of your time. Persons Needed for a Study of Memory. We will pay five hundred New Haven men to help us complete a scientific study of memory and learning. The study is being done at Yale University. Each person who participates will be paid $4.00 (plus 50 cents carfare) for approximately 1 hour’s time. We need you for only one hour: there are no further obligations. You may choose the time you would like to come (evenings, weekdays, or weekends). No special training, education, or experience is needed. We want: factory workers, city employees, laborers, barbers, businessmen, clerks, professional people, telephone workers, construction workers, salespeople, white-collar workers, and others. All persons must be between the ages of 20 and 50. High school and college students cannot be used. If you meet these qualifications, fill out the coupon below and mail it now to Professor Stanley Milgram, Department of Psychology, Yale University, New Haven. You will be notified later of the specific time and place of the study. We reserve the right to decline any application. You will be paid $4.00 (plus 50 cents carfare) as soon as you arrive at the laboratory.” There is a dotted line and the below section reads: “TO: PROF. STANLEY MILGRAM, DEPARTMENT OF PSYCHOLOGY, YALE UNIVERSITY, NEW HAVEN, CONN. I want to take part in this study of memory and learning. I am between the ages of 20 and 50. I will be paid $4.00 (plus 50 cents carfare) if I participate.” Below this is a section to be filled out by the applicant. The fields are NAME (Please Print), ADDRESS, TELEPHONE NO. Best time to call you, AGE, OCCUPATION, SEX, CAN YOU COME: WEEKDAYS, EVENINGS, WEEKENDS.
Figure 13. Stanley Milgram’s research demonstrated just how far people will go in obeying orders from an authority figure. This advertisement was used to recruit subjects for his research.

Optional Activity: Read an Article

Read this article from the magazine Psychology Today about Stanley Milgram and his experiments on obedience to authority: https://www.psychologytoday.com/articles/200203/the-man-who-shocked-the-world

Industrial-Organizational Psychology

Industrial-Organizational psychology (I-O psychology) is a subfield of psychology that applies psychological theories, principles, and research findings in industrial and organizational settings. I-O psychologists are often involved in issues related to personnel management, organizational structure, and workplace environment. Businesses often seek the aid of I-O psychologists to make the best hiring decisions as well as to create an environment that results in high levels of employee productivity and efficiency. In addition to its applied nature, I-O psychology also involves conducting scientific research on behaviour within I-O settings (Riggio, 2013).

Health Psychology

Health psychology focuses on how health is affected by the interaction of biological, psychological, and sociocultural factors. This particular approach is known as the biopsychosocial model (see Figure 14). Health psychologists are interested in helping individuals achieve better health through public policy, education, intervention, and research. Health psychologists might conduct research that explores the relationship between one’s genetic makeup, patterns of behaviour, relationships, psychological stress, and health. They may research effective ways to motivate people to address patterns of behaviour that contribute to poorer health (MacDonald, 2013).

Three circles overlap in the middle. The circles are labeled Biological, Psychological, and Social.
Figure 14. The biopsychosocial model suggests that health/illness is determined by an interaction of these three factors.

Sport and Exercise Psychology

Researchers in sport and exercise psychology study the psychological aspects of sport performance, including motivation and performance anxiety, and the effects of sport on mental and emotional wellbeing. Research is also conducted on similar topics as they relate to physical exercise in general. The discipline also includes topics that are broader than sport and exercise but that are related to interactions between mental and physical performance under demanding conditions, such as fire fighting, military operations, artistic performance, and surgery.

Clinical Psychology

Clinical psychology is the area of psychology that focuses on the diagnosis and treatment of psychological disorders and other problematic patterns of behaviour. As such, it is generally considered to be a more applied area within psychology; however, some clinicians are also actively engaged in scientific research. Counseling psychology is a similar discipline that focuses on emotional, social, vocational, and health-related outcomes in individuals who are considered psychologically healthy.

As mentioned earlier, both Freud and Rogers provided perspectives that have been influential in shaping how clinicians interact with people seeking psychotherapy. While aspects of the psychoanalytic theory are still found among some of today’s therapists who are trained from a psychodynamic perspective, Roger’s ideas about client-centered therapy have been especially influential in shaping how many clinicians operate. Furthermore, both behaviourism and the cognitive revolution have shaped clinical practice in the forms of behavioural therapy, cognitive therapy, and cognitive-behavioural therapy (see Figure 15). Issues related to the diagnosis and treatment of psychological disorders and problematic patterns of behaviour will be discussed in detail in later chapters of this textbook.

The points of an equilateral triangle are labeled “thoughts,” “behaviours,” and “emotions.” There are arrows running along the sides of the triangle with points on both ends, pointing to the labels.
Figure 15. Cognitive-behavioural therapists take cognitive processes and behaviours into account when providing psychotherapy. This is one of several strategies that may be used by practicing clinical psychologists.

By far, this is the area of psychology that receives the most attention in popular media, and many people mistakenly assume that all psychology is clinical psychology.

Forensic Psychology

Forensic psychology is a branch of psychology that deals questions of psychology as they arise in the context of the justice system. For example, forensic psychologists (and forensic psychiatrists) will assess a person’s competency to stand trial, assess the state of mind of a defendant, act as consultants on child custody cases, consult on sentencing and treatment recommendations, and advise on issues such as eyewitness testimony and children’s testimony (American Board of Forensic Psychology, 2014). In these capacities, they will typically act as expert witnesses, called by either side in a court case to provide their research- or experience-based opinions. As expert witnesses, forensic psychologists must have a good understanding of the law and provide information in the context of the legal system rather than just within the realm of psychology. Forensic psychologists are also used in the jury selection process and witness preparation. They may also be involved in providing psychological treatment within the criminal justice system. Criminal profilers are a relatively small proportion of psychologists that act as consultants to law enforcement.

Sources

Brock, A. C. (2013). Introduction to the special issue on the history of psychology in Canada. Canadian Psychology, 54(2), 87-93.

Canadian Psychological Association. http://www.cpa.ca/

OpenStax, Psychology. OpenStax CNX. Download for free at http://cnx.org/contents/4abf04bf-93a0-45c3-9cbc-2cefd46e68cc@5.46.

Statistics Canada. Population projections: Canada, the provinces and territories, 2013 to 2063. http://www.statcan.gc.ca/daily-quotidien/140917/dq140917a-eng.htm

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Introduction to Psychology I Copyright © 2016 by Rajiv Jhangiani, Ph.D. is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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