1. Creating Value Through Selling
1.1 Video: Hubspot “Inbound Sales Fundamentals”
This content from the first module in the Hubspot Inbound Sales Certification, introduces a practice-based perspective on modern professional sales, which they call “inbound sales”. You will learn why this approach makes sense, and be introduced to a four part sales strategy (Identify, Connect, Explore, Advise) to structure your approach to learning and practicing professional sales.
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Complete the Inbound Sales Fundamentals Section (26 min)[1]
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Comprehension Questions[2]
- How does Hubspot define an “inbound” approach to business?
- Can you define the four major phases in an effective sales strategy and explain the activities people do in each stage?
- If you find yourself with some extra time in this first week, consider knocking the full certification out now. It includes about 3 hours of content, five quizzes and a one-hour certification exam. Completing this now will give you a good overview of key themes in this course, a head start on future prework assignments, and some course points on the board early. If you don't pass the certification exam on the first try you can take it again later. ↵
- Comprehension Questions help you test your knowledge and understanding of concepts covered in this content. There is a best answer for each question that can be found in the content. If you are confident in your answers, you can be confident in your ability to answer multiple choice concept check quiz and exam questions related to defining or explaining the covered concept ↵