MODULE 9: BRANDING
9.1 Why It Matters: Branding
Awe, J.C. (2013, February 7). Coffee art in 3D [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/qqjawe/8452733327/
9.2 Elements of Brand
Reading: Elements of Brand
Coca-Cola. Provided by: BBC. Located at: https://youtu.be/C_7tMOusVYo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Couleur. (2016, February 24). Coca Cola crown corks [Photograph]. CCO Pixabay. https://pixabay.com/photos/coca-cola-crown-corks-red-1218688/
JerryUnderscore. (2017, January 11). Starbucks Coffee sign [Photograph]. CCO Pixabay. https://pixabay.com/photos/starbucks-coffee-sign-city-urban-1972319/
Kirakirameister. (n.d.). Dunkin Donuts [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Dunkin%27_Donuts_Myeongdong.JPG
MikesPhotos. (2015, September 29). Mercedes Benz [Photograph]. CCO Pixabay. https://pixabay.com/photos/car-mercedes-transport-auto-motor-1506922/
Robertson, G. (2020, February 9). Tim Horton’s fixing everything except what is hurting the brand. Beloved Brands. https://beloved-brands.com/2020/02/09/tim-hortons/
Video: REI Builds Brand by Closing on Black Friday
REI Closing on Black Friday. Provided by: BBC. Located at: https://youtu.be/eEiDcAkEs6I. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Reading: Types of Brands
Burnett, J. (2011). Marketing in global markets. Introducing marketing (pp.134-146). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
9.3 Brand Equity
Reading: Brand Equity
Aaker, D. (1995). Measuring brand equity across products and markets. California Management Review 38 (3). https://pdfs.semanticscholar.org/2b5e/3d71de80248b1ca35728bc349536da99cc7a.pdf
Give and Take Rewards. Provided by: BBC. Located at: https://youtu.be/yB5Dep1a4Eo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Jarski, V. (2013, August 6). Surprising facts about customer loyalty marketing [Infographic]. MarketingProfs. http://www.marketingprofs.com/chirp/2013/11338/surprising-facts-about-customer-loyalty-marketing-infographic#ixzz2wj6EeIlJ
Young & Rubicam. (n.d.). Brand asset valuator. http://ruby.fgcu.edu/courses/tdugas/ids3332/acrobat/bav.pdf
9.4 Brand Positioning and Alignment
Reading: Brand Positioning and Alignment
Alexas_Fotos. (2015, December 12). Gummi bears [Photograph]. CCO Pixabay. https://pixabay.com/en/giant-rubber-bear-gummib%C3%A4r-1089618/
Coca-Cola. (n.d.). Workplace culture. Retrieved March 1, 2019, from http://www.coca-colacompany.com/our-company/diversity/workplace-culture/
Don the Upnorth Memories Guy. (2010, October 26). Lone Texas cowboy [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/upnorthmemories/5147038060/
EquiBrand Consulting. (n.d.). Positioning templates. http://equibrandconsulting.com/templates/positioning-templates
Target. (n.d.). A bullseye view: Behind the scenes at Target. Retrieved March 1, 2019, from https://corporate.target.com/about/purpose-values
Toms. (n.d.). Improving lives. Retrieved March 1, 2019, from https://www.toms.com/improving-lives
Zappos Insights. (n.d.). Zappos 10 core values. Retrieved March 1, 2019, from https://www.zapposinsights.com/about/core-values
Video: Red Bull’s Extreme Brand Alignment
Red Bull. Provided by: BBC. Located at: https://youtu.be/p-_ilG3pZ7Y. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
9.5 Name Selection
Reading: Name Selection
Buick LaCrosse. (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/Buick_LaCrosse
Krüg, K. (2006, February 17). RCMP in formal dress [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/kk/100453947/
Kyro. (2009, March 18). The iPod line [Photograph]. CC BY 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:IPod_line_as_of_2014.png
One Way Stock. (2013, January 13). Hello my name Is opportunity [Photograph] CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/paulbrigham/8423157044/
OpenIcons. (2013, April 1). Registered trademark symbol [Image]. CCO Pixabay. https://pixabay.com/en/registered-trademark-brand-sign-98574/
9.6 Packaging
Moré, M. E. (2010, December 14). The importance of product design and packaging in branding. More Than Branding. http://morethanbranding.com/2010/12/14/product-design-and-packaging/
Reading: Packaging
Beardon, W.O. & Etzel, M.G. (1982). Reference group influence on product and brand choice. Journal of Consumer Research 9 (2), 183-194. https://doi.org/10.1086/208911
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
DS Smith. (2014, June 30). Royal Fruitmasters holland box [Photograph]. http://www.dssmith.com/packaging/about/media/news-press- releases/2014/6/communicating-quality-through-packaging/
Gap. (n.d.). Gap [Logos]. San Francisco, CA: Gap.
Michel, C. (2005, March 12). Little pringle [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/cmichel67/39944369/
Sibley, A. (2012, July 17). 8 of the biggest marketing faux pas of all time. HubSpot. https://blog.hubspot.com/blog/tabid/6307/bid/33396/8-of-the-biggest-marketing-faux-pas-of-all-time.aspx
Thau, B. (2012, May 22). Behind the spritz: What really goes into a bottle of $100 perfume. AOL. https://www.aol.com/2012/05/22/celebrity-perfume-cost-breakdown/
Versace. (n.d.).Versace bright crystal perfume [Photograph]. TripleClicks. https://www.tripleclicks.com/detail.php?item=404322
9.7 Brand Development Strategies
Reading: Brand Development Strategies
Campbell Soup. (n.d.). Campbell’s Star wars soup [Photograph]. Camden, NJ: Campbell Soup.
Georgia Sierra Club. (2015, December 18). Outings Sierra Club GA [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/gasierraclub/23718280462/
Intel. (n.d.). Intel Inside [Logo]. Wikimedia. https://upload.wikimedia.org/wikipedia/commons/thumb/4/44/Intel_Inside_Logo.svg/1000px- Intel_Inside_Logo.svg.png
Jurvetson, S. (2007, December 19). Steve Jobs with red shawl [Photograph]. CC BY 2.0 Wikipedia. https://commons.wikimedia.org/wiki/File:Steve_Jobs_with_red_shawl_edit.jpg
Kraft Foods. (n.d.). Kool-Aid man [Cartoon]. Wikipedia. https://en.wikipedia.org/wiki/File:Kool_Aid_Man.jpeg
Timbers Army. (2010, May 19). Timbers Army crest [Logo]. Wikipedia. https://en.wikipedia.org/wiki/File:Timbers_Army_crest.png.
Xavigivax. (2009, May 16). Fiat 500 Barbie [Photograph]. CC BY-SA 3.0 Flickr. https://es.wikipedia.org/wiki/Fiat_500_Barbie#/media/File:Fiat_Barbie_500.jpg
Zippo Manufacturing. (n.d.). Zippo perfume [Screenshot]. Bradford, PA: Zippo Manufacturing.
What Happens Here, Stays Here – Sketchbook Commercial. Authored by: Visit Las Vegas. Located at: https://youtu.be/HsCJCsDd2IY.
9.8 Putting It Together: Branding
Chenel, T. (2018, October 9). The are the 17 most powerful brands in the world. Business Insider. https://www.businessinsider.com/these-are-the-17-most-powerful-brands-in-the-world-2018-10
Curry, C. (2016, January 13). The Chinese artist Ai Weiwei has convinced Lego to change its policy on political projects. Vice News. https://www.vice.com/en/article/vb8z8y/the-chinese-artist-ai-weiwei-has-convinced-lego-to-change-its-policy-on-political-projects
Forbes. (n.d.). The world’s most valuable brands. Retrieved September 23, 2019, from https://www.forbes.com/powerful-brands/list/
Interbrand. (n.d.). Best brands. Retrieved September 23, 2019, from https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/
Lego. (2014). Lego brand identity & experience. Hot Bricks. https://www.hothbricks.com/pdf/6123880.pdf
Lego. (n.d.) Lego brand framework [Screenshot]. https://www.lego.com/en-us/aboutus/lego-group/the- lego-brand/
Lisa-skorpion. (2015, July 29). Legoland [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/muszka/19991616450/
Ryan, F. (2015, October 25). Ai Weiwei swamped by Lego donation offers after ban on use for ‘political’ artwork. The Guardian. https://www.theguardian.com/artanddesign/2015/oct/25/ai-weiwei-swamped-by-lego-donation-offers-after-ban-on-use-for-political-artwork
Trangbaek, R. R. (2015, December 31). Adjusted guidelines for bulk sales. https://www.lego.com/en-si/aboutus/news/2019/november/adjusted-guidelines-for-bulk-sales/
MODULE 10: PRODUCT MARKETING
10.1 Why It Matters: Product Marketing
Dillet, R. (2013, April 29). Benchmark’s Bill Gurley: “Uber is growing faster than eBay did”. Tech Crunch. https://techcrunch.com/
Growth Hackers. (n.d.). Uber – what’s fueling Uber’s growth engine? https://growthhackers.com/growth-studies/uber
Sandeepnewstyle. (n.d.). Uber on a phone [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org
Zaveri, P. & Bosa, D. (2019, February 15). Uber’s growth slowed dramatically in 2018. CNBC. https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html
10.2 Products and Marketing Mix
Reading: Defining Product
American Marketing Association. (n.d.). What is marketing? https://www.ama.org/the-definition-of-marketing-what-is-marketing/
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Business Dictionary. (n.d.). Industrial goods. http://www.businessdictionary.com/definition/industrial-goods.html
Miller, G. (2011, September 1). New kicks [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/gracemillerphotography/6101851438/
Reading: Consumer Product Categories
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
V Threepio. (2014, November 8). Blizzcon 2014 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/warriorpoet/15592693770/
Walmart. (2011, April 11). Walmart’s action alley [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/walmartcorporate/5684811762/
Reading: Products and Services
Berry, L.L. (1980). Services marketing is different. Business 30 (May/June), 24-29.
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Dougoblue. (2011, February 7). allStarGame_1971 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/27703647@N04/5442111811/
Jagendorf, B. (2006, December 30). Cruise ship deck [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/bobjagendorf/465126372/
Target, E. (Ed.). (2019, June 28). SaaS spending to hit $100B this year: Still just 20% of enterprise software market. CBR. https://www.cbronline.com/news/saas-market
Trading Economics. (n.d.). Canada GDP from services. https://tradingeconomics.com/canada/gdp-from-services
Reading: Augmenting Products with Services
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Cerriteño, A. (2009, August 23). Zappos concept [Illustration]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/acerriteno/3850366833/
Fox, L. (2018, November 28). Global airline ancillary revenue will close in on $100B in 2018. Phocus Wire. https://www.phocuswire.com/cartrawler-ideaworkscompany-2018-ancillary-revenue
99 Firms. (n.d.). LinkedIn statistics. https://99firms.com/blog/linkedin-statistics/#gref
Ransley, I. (2014, March 28). Planes-2 [Illustration]. CC BY 2.0 Flickr. https://www.flickr.com/photos/design-dog/13475654373/
Reading: Product Marketing in the Marketing Mix
Pragmatic Marketing. (n.d.). Pragmatic marketing framework. https://www.pragmaticinstitute.com/framework/
10.3 Product Life Cycle
Reading: Stages of the Product Life Cycle
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Mullor-Sebastian, A. (1983). The product life cycle theory: Empirical evidence. Journal of International Business Studies 14 (3), 95-105.
Product life-cycle management (marketing). (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Product_life-cycle_management_(marketing)
Reading: Challenges in the Product Life Cycle
Hawk, T. (2013, October 13). Ok glass, find spaceship [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/thomashawk/22467231948/`
O’Dea, S. (2020, February 28). Global smartphone sales to end users 2007-2020. Statista. https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
Richter, F. (2019, May 29). The slow goodbye of Apple’s former cash cow. Statista. https://www.statista.com/chart/10469/apple-ipod-sales/
Statista. (2014, October 7). Apple: iPod sales worldwide 2006-2014. https://www.statista.com/statistics/276307/global-apple-ipod-sales-since-fiscal-year-2006/
Statista. (2020, February 19). CIPA companies: Shipments of digital cameras 1999-2018. https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
10.4 Product Portfolio Management
Reading: The Product Portfolio
American Marketing Association. (n.d.). Definitions of marketing. https://www.ama.org/the-definition-of-marketing-what-is-marketing/
Johnson & Johnson. (2015, January 20). Johnson & Johnson reports 2014 fourth quarter and full-year results. https://www.jnj.com/media-center/press-releases/johnson-johnson-reports-2014-fourth-quarter-and-full-year-results
Sundari C. (2015, November 27). Best face wash for oily skin – Neutrogena oil-free acne face wash [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/99248777@N04/23313151006/
Reading: Achieving Portfolio Objectives
Alvarez, D. (2012, September 24). Gandini juggling [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/danialvarezfotos/8056057415/
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Business Dictionary. (n.d.). Line extension. http://www.businessdictionary.com/definition/line-extension.html#ixzz3wK7lJ700
Business Dictionary. (n.d.). Line filling. http://www.businessdictionary.com/definition/line-filling.html#ixzz3wK9onLtn
Doritos. (n.d.). Doritos product [Screenshot]. http://www.businessdictionary.com/definition/line-extension.html#ixzz3wK7lJ700
Faultless Starch/Bon Ami. (2009). Current Bon Ami products on the market [Photograph]. Wikipedia. https://en.wikipedia.org/wiki/File:Photo_of_Bon_Ami_Products.jpg#/media/File:Photo_of_Bon _Ami_Products.jpg.
Reading: New Products in the Portfolio
Johnson & Johnson. (2015, January 20). Johnson & Johnson reports 2014 fourth quarter and full-year results. https://www.jnj.com/media-center/press-releases/johnson-johnson-reports-2014-fourth-quarter-and-full-year-results
10.5 New Product Development Process
Market Watch. (2015, April 11). 12 worst American product flops. https://www.marketwatch.com/story/12-worst-american-product-flops-2015-04-10
Reading: Overview of the New-Product Development Process
Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Dombrowski, Q. (2012, September 30). Science! [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/quinnanya/8042323280/
Jordanhill School D&T Dept. (2008, May 28). Design sketching [Drawing]. CC BY 2.0 Flickr. https://www.flickr.com/photos/designandtechnologydepartment/3968172841/
Post-it-note. (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/Post-it_Note
Opensource.com. (2012, July 3). Open ideas [Illustration]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/opensourceway/7496802920/
Qi, J. (2013, June 6). Circuit sticker prototypes [Photograph].CC BY 2.0 Flickr. https://www.flickr.com/photos/jieq/9002249677/
Reading: Generating and Screening Ideas
Fettinger, C. (2012, February 7). Solar powered [Image]. CC BY 2.0 Flickr. https://www.flickr.com/photos/charlesfettinger/6839804523/
Koen, P.A., Ajamian, G., Boyce, S.D., Clamen, A. Fisher, E.S., Fountoulakis, S.G., Johnson, A., Puri., P.S., & Seibert, R. (2002). 1 fuzzy front end: Effective methods, tools, and techniques. Semantic Scholar. https://www.semanticscholar.org/paper/1-Fuzzy-Front-End-%3A-Effective-Methods-%2C-Tools-%2C-and-Koen-Ajamian/e6b921c6125984aede5285e23f23b03efa95b967
Mikey. (2008, September 16). Big ideas need big spaces [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/raver_mikey/2916351853/
7 Shocking 3D Printed Things. Authored by: Freeze HD. Located at: https://youtu.be/xVU4FLrsPXs?t=1s.
Reading: Developing New Products
Abhi. (2008, May 8). Yes and no [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/abhi_ryan/2476059942/
Business Model Alchemist. (2010, April 25). Business model canvas [Poster]. CC BY-SA 1.0 Wikipedia. https://en.wikipedia.org/wiki/Business_Model_Canvas#/media/File:Business_Model_Canvas.pn g
Video: Target Product Design
Target Product Design. Provided by: BBC. Located at: https://youtu.be/3MqEp1ePfbo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
10.6 Challenges for New Product
Reading: Diffusion of Innovation
Dombrowski, Q. (2009, August 9). Early adopter [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/quinnanya/3813741958/
Reading: Improved Success in Product Development
Andreesen, M. (2007, June 25). Product/market fit. Stanford University. http://web.stanford.edu/class/ee204/ProductMarketFit.html
Brown, P., & Brown, H. (2008, May 17). Fits Like a glove [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/p-r-b/2501319678/
Ries, E. (n.d.). The lean startup methodology. http://theleanstartup.com/principles
10.7 Putting It Together: Product Marketing
Griswold, A. (2014, September 11). How Uber and Lyft stack up in the United States. Slate. https://slate.com/business/2014/09/uber-vs-lyft-futureadvisor-study-compares-revenue-users-growth-at-the-companies.html
Zaveri, P. & Bosa, D. (2019, February 15). Uber’s growth slowed dramatically in 2018. CNBC. https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html
MODULE 11: PRICING STRATEGIES
11.1 Why It Matters: Pricing Strategies
Amazon Prime. Provided by: BBC. Located at: https://youtu.be/bh5nT_dqN4Q. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
J-No. (2011, September 13). Bibhu Mohapatra: NY fashion week [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/j-no/6167576401/
Mangalindan, J.P. (2015, February 3). Inside Amazon Prime. Fortune Magazine. https://fortune.com/2015/02/03/inside-amazon-prime/
Tsukayama, H. (2015, February 3). What Amazon’s learned from a decade of Prime. The Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2015/02/03/what-amazons-learned-from-a-decade-of-prime
11.2 Pricing Impact on Value of Products or Services
Reading: The Psychology of Pricing
Anderson, E.T. & Simester, D.I. (2003). Effects of $9 price endings on retail sales: Evidence from field experiments. Quantitative Marketing and Economics, 1 (1), 93-110.
Chase-Sheerman, T. (2012, October 29). “Volunteer duty” psychological testing [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/tim_uk/8135755109/
LaPlante, A. (2005, July 1). Asking consumers to compare may have unintended results. Insights by Standford Business. https://www.gsb.stanford.edu/insights/asking-consumers-compare-may-have-unintended-results
Malia. (2009, September 10). Niner – 9/9/09 [Image]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/malia111/3905163055/
Science Daily. (n.d.). Anchoring bias in decision-making. https://www.sciencedaily.com/terms/anchoring.htm#:~:text=During%20normal%20decision%20making%2C%20individuals,a%20bias%20toward%20that%20value.
Video: Value in Branded Eyewear
Expensive Glasses. Provided by: BBC. Located at: https://youtu.be/XvDCqn7MrvM. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
11.3 Pricing Considerations
Reading: Pricing Objectives
Geralt. (2012, December 31). Best price [Graphic]. CCO Pixabay. https://pixabay.com/en/award-price- tag-note-board-offer-73084/
Jordan. (2014, July 14). Nike price hikes drive U.S. sneaker growth. Footwear News. https://footwearnews.com/2014/business/news/nike-price-hikes-drive-u-s-sneaker-growth-144128/
Levasha. (2015, December 8). Van Westendorp price sensitivity meter [Table]. CC BY-SA 4.0 Wikipedia. https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter
Trefis Team. (2015, June 11). Airlines’ stocks drop as fear of price war clouds the industry. Forbes. https://www.forbes.com/sites/greatspeculations/2015/06/11/airlines-stocks-drop-as-fear-of-price-war-clouds-the-industry/#af62ae318121
Reading: Break-Even Pricing
Jasline. (2015, September 4). Bake [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/foodiebaker/20515342453/
Splinter, H. (2013, May 18). Have a cookie [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/archeon/8817752554/
Reading: Competitor Impact on Pricing
Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Ellison, B. (2012, May 8). Shoe store in Trinidad [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/budellison/15920712043/
Reading: Benefits of Value-Based Pricing
Bell, D. (2009, March 8). Choices [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/darwinbell/3340033037/
Partridge, J. (n.d.). Hot soup charitable elephants [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/julianpartridge/11512394244/
11.4 Common Pricing Strategies
Reading: Skim Pricing
Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Morffew, A. (2015, April 26). Skimmer skimming! [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/andymorffew/16660136473/
Price Skimming. (n.d.) In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Price_skimming
Reading: Penetration Pricing
Dean, J. (1976). Pricing policies for new products. Harvard Business Review 54 (6), 141-153.
Penetration pricing. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Penetration_pricing#cite_note-4
Gary, Y. (2012, March 8). Mallards feeding [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/49663413@N08/6965646827/
Reading: Cost-Oriented Pricing
Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Dombrowski, Q. (2008, September 24). Mango [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/quinnanya/2886818380/
Reading: Discounting Strategies
Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Home Depot. (n.d.). Pro Xtra. https://www.homedepot.com/c/Pro_Xtra
Laura. (n.d.). Fabric bolts [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/luckylaura/2749694639/
11.5 Price Elasticity
What Is Economics?. Authored by: Plain Prep. Located at: https://youtu.be/nWPrMmv1Tis?t=1s.
Video: Elasticity of Demand
Elasticity of Demand. Authored by: mjmfoodie. Located at: https://youtu.be/4oj_lnj6pXA?t=1s.
Reading: Elasticity and Price Changes
Conniiely. (2009, November 23). Cookies [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/connielyphotography/5254405013/
Ofravim. (2006, December 26). Parking lot [Photograph]. CCO Pixabay. https://pixabay.com/en/rent-a- car-automobiles-parking-lot-664986/
Reading: Products with Elastic and Inelastic Demand
Daynes, M. (2015, September 18). Coffee beans [Photograph]. CCO Unsplash. https://unsplash.com/photos/QKylkd3HS6o
11.6 Competitive Bidding
Reading: Competitive Bidding
Zeldman, J. (2014, November 17). Attendees at an event apart San Francisco 2014 [Photograph]. CC BY- NC-ND 2.0 Flickr. https://www.flickr.com/photos/zeldman/15629794278/
Reading: Price in the Competitive Bid
Parks, D. (2014, July 26). Competitive kiting [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/parksdh/14830636071/
11.7 Putting It Together: Pricing Strategies
Tsukayama, H. (2015, February 3). What Amazon’s learned from a decade of Prime. Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2015/02/03/what-amazons-learned-from-a-decade-of-prime/
MODULE 12: PLACE: DISTRIBUTION CHANNELS
12.1 Why It Matters: Place: Distribution Channels
Lewis, L. (2005). The trader Joe’s adventure: Turning a unique approach to business to a retail and cultural phenomenon. Kaplan Publishing.
MIT Sloan School. (n.d.) Trader Joe’s vs. whole foods market: a comparison of operational management. CC BY-NC-SA 4.0 http://ocw.mit.edu/courses/sloan-school-of-management/15- 768-management-of-services-concepts-design-and-delivery-fall- 2010/projects/MIT15_768F10_paper05.pdf.
Trader Joe’s. (n.d.). Our story. https://www.traderjoes.com/our-story/timeline
Forager, Elly Truesell, Whole Foods Market. Provided by: WholeFoodsMarket. Located at: https://youtu.be/vgpugYqyKBM.
12.2 Using Channels of Distribution
Coca-Cola. (2014, August 14). The Coca-Cola Company and Monster Beverage Corporation enter into long-term strategic partnership. https://www.coca-colacompany.com/press-releases/coca-cola-and-monster-enter-into-long-term-partnership
Mitchell, D. (2015, May 11). These are the top 5 energy drinks. Time. https://time.com/3854658/these-are-the-top-5-energy-drinks/
Reading: Define Channels of Distribution
Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Coca-Cola. (2020). The Coca-Cola system. https://www.coca-colacompany.com/company/coca-cola-system
Moloney, L. (2010, November 22). Channels of grace [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/tir_na_nog/5244765107/
Mozart, M. (2014, February 17). Monster Energy [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/jeepersmedia/13100200773/
Reading: Distribution Objectives
Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Uacescomm. (2015, September 11). Shopping cart [Image]. CCO Flickr. https://www.flickr.com/photos/uacescomm/21133249788/
Reading: Channel Structures
Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Oregon Department of Agriculture. (2010, June 26). Portland farmer’s market [Photograph]. CC BY-NC- ND 2.0 Flickr. https://www.flickr.com/photos/oragriculture/8080735396/
Reading: The Role of Intermediaries
Bacquet, O. (2013, October 20). Potatoes [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/olibac/10508674534/
Durtschi, S. (2016, February 15). Why McLane is 2016’s general merchandise category captain. Convenience Store News. https://csnews.com/why-mclane-2016s-general-merchandise-category-captain?nopaging=1
McLane. (n.d.). About us. https://www.mclaneco.com/content/mclaneco/en/about.html
McLane. (n.d.). Grocery supply chains solutions. https://www.mclaneco.com/content/mclane/en/solutions/grocery-supply-chain-solutions/locations/mclane-minnesota.html
Unstats. (2015). Central Product Classification (CPC). Department of Economic and Social Affairs. https://unstats.un.org/unsd/classifications/unsdclassifications/cpcv21.pdf
Reading: Marketing Channels vs. Supply Chains
Council of Supply Chain Management Professionals. (n.d.). Definitions of supply chain management. https://cscmp.org/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms.aspx
Nagurney, A. (2006). Supply chain network economics: Dynamics of prices, flows, and profits. Edward Elgar.
Staveren, E.V. (2013, September 23). Supply chain of peanut butter [Illustration]. CC BY-SA 2.0 Flickr. https://flic.kr/p/gcQi8S
Supply chain. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Supply_chain
12.3 Managing Distribution Channels
Daniels, S. (2014, March 3). Geico overtakes all state as no.2 auto insurer: State farm remains category leader by far. AdAge. https://adage.com/article/cmo-strategy/geico-overtakes-allstate-2-auto-insurer/291947
Reading: Optimizing Channels
Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Grienauer, N. (2012, July 8). Public relations Camp Vienna [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/nico_g/7542560062/
kuhnmi. (2014, July 19). Madagascar day gecko [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/31176607@N05/16537089484/
Reading: Third-Party Sales
Karnes, A. (2008, September 12). Nanette Lepore [Photograph]. CC BY-NC-ND 2.0 Flickr. https
Reading: Service Outputs
Neil, K. (2018, February 13). Snowy River Farm eggs [Photograph]. CCO Unsplash. https://unsplash.com/photos/omEpnvmwWz0
12.4 Retailers as Channels of Distribution
Retail Council of Canada. (2020, March 4). Canada’s top 100 retailers. https://www.retailcouncil.org/community/store-operations/canadas-top-100-retailers/
Statista. (n.d.). Monthly gross domestic product for the retail trade industry in Canada from 2015-2020 (in billion Canadian dollars). https://www.statista.com/statistics/858030/gdp-for-retail-trade-in-canada/
Statistics Canada. (n.d.). Business dynamic measures, by industry, per province or territory. https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310008701
Statistics Canada. (2013). Portrait of the Canadian labour force: National household survey, 2011. https://www12.statcan.gc.ca/nhs-enm/2011/as-sa/99-012-x/99-012-x2011002-eng.pdf
Reading: Define Retailing
Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Hawk, T. (2008, March 1). Powell’s Books [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/thomashawk/2987249389/
Retail Council of Canada. (2020, March 4). Canada’s top 100 retailers. https://www.retailcouncil.org/community/store-operations/canadas-top-100-retailers/
Reading: Types of Retailers
Acroterion. (2016, October 6). Piggly Wiggly VA [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Piggly_Wiggly_VA1.jpg
Bedford, E. (2020, February 14). Number of grocery stores in Canada as of December 19, by employment size. Statista. https://www.statista.com/statistics/459536/number-of-grocery-stores-by-employment-size-canada/
Briggs, P. (2019, June 27). Canada e-commerce 2019. One in 10 retail dollars now transact digitally. eMarketer. https://www.emarketer.com/content/canada-ecommerce-2019
Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Franganillo, J. (2013, January 19). Ankara: Panora shopping mall [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/eDYfQW
Franks, K. (2011, December 27). Bike & skate [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/karolfranks/6586652573/
Hewgill, G. (2009, March 14). iPod vending machine [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/68Mbr5
Gellar, L. (2012, October 16). Why are printed catalogs still around? Forbes. https://www.forbes.com/sites/loisgeller/2012/10/16/why-are-printed-catalogs-still-around/#4a4f2dd779c6
Ruiz, R.R. (2015, January 25). Catalogs, after years of decline, are revamped for changing times. The New York Times. https://www.nytimes.com/2015/01/26/business/media/catalogs-after-years-of-decline-are-revamped-for-changing-times.html
Reading: Retail Strategy
Fastily. (2017, April 23). Anthropologie store [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Anthropologie_Walnut_Creek_2_2017-04-29.jpg
Success for Costco. Provided by: BBC. Located at: https://youtu.be/P57mHjQzeKg. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Webb, D. (2018, April 28). Grocery store [Photograph]. CCO Pexels. https://www.pexels.com/photo/grocery-store-piggly-wiggly-produce-small-town-1055443/
12.5 Integrated Supply Chain Management and the Distribution Strategy
Nagurney, A. (2006). Supply chain network economics: Dynamics of prices, flows, and profits. Edward Elgar.
Reading: Components of a Supply Chain
A Day in an Amazon Warehouse. Authored by: Bloomberg Business. Located at: https://youtu.be/8-DgmfMa5Zk.
Accounting Tools. (2018, August 26). Inventory. https://www.accountingtools.com/articles/2017/5/13/inventory
Best Manufacturing Practices Center of Excellence. (n.d.) Best practices. http://www.bmpcoe.org/bestpractices/pdf/hp.pdf
Distribution center. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Distribution_center
Maschinenjunge. (2008, March 11). RFID chip [Photograph]. CC BY-SA 3.0 Flickr. https://commons.wikimedia.org/wiki/File:RFID_Chip_004.JPG
National Science Foundation. (n.d.). Manufacturing the form of things unknown (p.55). https://www.nsf.gov/about/history/nsf0050/pdf/manufacturing.pdf
PublicDomainPictures. (2013, July 19). Dominoes [Graphic]. CCO Pixabay. https://pixabay.com/en/domino-circuit-element-concept-163522/
Radio-frequency identification. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Radio- frequency_identification
Saltmarsh, N. (2004, April 30). Food for the supermarkets [Photograph]. CC BY 2.0 Flickr. https://en.wikipedia.org/wiki/Radio-frequency_identification
Soanes, C. & Hawker, S. (2005). Outsourcing. In Oxford English dictionary (3rd ed.). Oxford University Press.
Trebilcock, B. (2014, July 8). 2014 top 20 global supply chain management software suppliers. Supply Chain 247. http://www.supplychain247.com/article/2014_top_20_global_supply_chain_management_software_suppliers
Reading: Integrated Supply Chain Management
Geralt. (2014, September 12). Network [Graphic]. CCO Pixabay. https://pixabay.com/en/network-ball- about-structure-441686/
12.6 Putting It Together: Place: Distribution Channels
Brat, Ilan. (2016, February 14). Whole Foods works to reduce costs and boost clout with suppliers. The Wall Street Journal. https://www.wsj.com/articles/whole-foods-works-to-reduce-costs-and-boost-clout-with-suppliers-1455445803
Kowitt, B. (2010, August 23). Inside the secret world of Trader Joe’s. Fortune. https://archive.fortune.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm
Lutz, A. (2014, October 7). How Trader Joe’s sells twice as much as Whole Foods. Business Insider. https://www.businessinsider.com/trader-joes-sales-strategy-2014-10
Whole Foods Market. (n.d.). Standards that aren’t standard anywhere else. Retrieved, March 4, 2019, from https://www.wholefoodsmarket.com/quality-standards
Whole Foods Market. (2010). 2009 annual report (p.4). https://www.annualreports.com/HostedData/AnnualReportArchive/w/NASDAQ_WFM_2009.pdf
MODULE 13: PROMOTION: INTEGRATED MARKETING COMMUNICATION (IMC)
13.1 Why It Matters: Promotion: Integrated Marketing Communication (IMC)
AMERICAN EXPRESS OPEN: Small Business Gets An Official Day. Authored by: CannesPredictions. Located at: https://youtu.be/NgmLC6jbxfg?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
Ariel Fashion Shoot case study. Authored by: Janis Polis. Located at: https://youtu.be/gOOLyUfO1Ag?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
13.2 Integrated Marketing Communication (IMC) Defined
Reading: Integrated Marketing Communication (IMC) Definition
Boundless. (n.d.). Shifting from fragmented to integrated communications. Boundless marketing. [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless- marketing/
Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Studio tdes. (2015, March 8). People On internet argue about dress colour [Cartoon]. CC BY 2.0 Flickr. https://www.flickr.com/photos/thedailyenglishshow/16725299326/
Reading: Marketing Campaigns and IMC
Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Clear Channel: Where brands meet people. Authored by: Charis Tsevis. Located at: https://youtu.be/u1b5EtGqUOI.
Denker, P. (2011, April 26). Important message [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/pdenker/6001236724/
ITU Pictures. (n.d.). 1984-01 [Image]. CC BY 2.0 Flickr. https://www.flickr.com/photos/itupictures/16474896040/
Tsevis, C. (n.d.). Clear Channel: Where brands meet people. Behance. https://www.behance.net/gallery/29879405/Clear-Channel-Where-brands-meet-people
13.3 Defining the Message
Reading: Defining the Message
Hannington, J. & Garrett, C. (2020, April 15). How to create brand messaging that really resonates. Salesforce Pardot. https://www.pardot.com/blog/how-to-create-brand-messaging-that-resonates/
13.4 Determining IMC Objectives and Approach
Reading: Determining IMC Objectives and Approach
Boundless. (n.d.). AIDA model. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless- marketing/
Boundless. (n.d.). Push and pull strategies. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless- marketing/
Cooper, P. (2018, November 13). 41 Facebook stats that matter to marketers in 2019. VII Digital. https://www.viidigital.com/41-facebook-stats-that-matter-to-marketers-in-2019/
Mini. (n.d.). Mini [Advertisement]. https://www.miniusa.com/
SMART criteria. (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/SMART_criteria
Video: Prioritizing Marketing Communications
A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago. Provided by: TEDx. Located at: https://youtu.be/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ.
13.5 Marketing Communication Methods
Reading: Advertising
Behavioral Targeting. Provided by: BBC. Located at: https://youtu.be/HtOkaAMOmAc. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Black + Decker 20v Max*- Lithium Drill/Driver with AutoSense Technology. Provided by: Lowe’s Canada. Located at: https://youtu.be/w6tqDoJQokM.
Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
California Milk Processor Board. (2013, June 22). Got milk? [Advertisement]. Wikimedia. https://commons.wikimedia.org/wiki/File:Gotmilk.png
Heinz Ketchup Wiener Stampede. Provided by: Heinz. Located at: https://youtu.be/LOlfhBT8i9I
Hoover. (n.d.). Hoover [Advertisement]. https://www.hoover.com/
Naked Juice. (n.d.). Naked Juice [Advertisement]. https://www.nakedjuice.com/
Puma. (n.d.). Puma [Advertisement]. https://us.puma.com/en/us/home
Revision and adaptation of advertising. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Advertising
Rogue Ales and Spirits. (n.d.). Rogue Voodoo Porter [Advertisement]. https://www.rogue.com/
VAwebteam. (2008, January 5). Pears soap [Advertisement]. Wikimedia. https://commons.wikimedia.org/wiki/File:Pears_Soap_1900.jpg
Weissman, J. (2014, April 28). The decline of newspapers hits a stunning milestone. Slate. https://slate.com/business/2014/04/decline-of-newspapers-hits-a-milestone-print-revenue-is-lowest-since-1950.html
Reading: Public Relations
Edward Lowe Foundation. (n.d.). How to establish a promotional mix. https://edwardlowe.org/how-to-establish-a-promotional-mix/
ICT Authority. (2014, April 16). Innovation awards [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/kenyaictboard/14140767473/
Rawpixel. (n.d.). Announcement [Photograph]. CCO Pixabay. https://pixabay.com/photos/announcement-announcing-audio-3976318/
Tyson Foods Meals That Matter. Provided by: Tyson Foods. Located at: https://youtu.be/awsB5_H2PlI.
Reading: Sales Promotions
Boundless. (n.d.). Sales promotion. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
Carter, B. (2017, November 15). Coupon statistics: The ultimate collection. Access Development. https://blog.accessdevelopment.com/ultimate-collection-coupon-statistics
Edward Lowe Foundation. (n.d.). How to establish a promotional mix. https://edwardlowe.org/how-to-establish-a-promotional-mix/
Gamification. Provided by: BBC. Located at: https://youtu.be/1nikw1v5Zjo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Gitman, L.J., McDaniel, C., Shah, A., Reece, M., Koffel, L., Talsma, B., Hyatt, J.C. (2018). Sales promotion. Introduction to business [Course]. CC BY 4.0 OpenStax http://cnx.org/contents/4e09771f- a8aa-40ce-9063-aa58cc24e77f@8.6.
Hendricks, D. (2015, May 13). 5 ways to enhance your SEO campaign with online coupons. Forbes. https://www.forbes.com/sites/drewhendricks/2015/05/13/5-ways-to-enhance-your-seo-campaign-with-online-coupons/#29c061f162aa
Muzellec, L. (2016, June 23). James Bond, Dunder Mifflin, and the future of product placement. Harvard Business Review. https://hbr.org/2016/06/james-bond-dunder-mifflin-and-the-future-of-product-placement
Steinberg, D. (2017, September 25). Science affliction: Are companies cursed by cameos in Blade Runner? The Wall Street Journal. https://www.wsj.com/articles/science-affliction-are-companies-cursed-by-cameos-in-blade-runner-1506356096
Terry, J. (2017, July 31). Unfunny Emoji movie is a sad echo of 2015’s “Inside Out”. Deseret News. https://www.deseret.com/2017/7/31/20616700/unfunny-emoji-movie-is-a-sad-echo-of-2015-s-inside-out#gene-t-j-miller-and-hi-5-james-corden-in-the-emoji-movie
Tincher, J. (2016, August 30). Your moment of truth. Customer Think. https://customerthink.com/your-moment-of-truth/
Urban Bohemian. (2010, September 1). Sampler tray of Starbucks new mocha toffee latte [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/urbanbohemian/4948232118/
Reading: Personal Selling
Boundless. (n.d.). Personal selling In Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
CWCS Managed Hosting. (2012, November 1). Phone call [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/122969584@N07/13780153345/
Cytonn Photography. (2018, March 23). Handshake [Photograph]. CCO Unsplash. https://unsplash.com/photos/n95VMLxqM2I
Kakati, W. (2010, September 2). Personal selling – when and how? SME Times. http://www.smetimes.in/smetimes/in-depth/2010/Sep/02/personal-selling-when-and-how500001.html
Merchant, P. (n.d.). Strategic selling techniques. Hearst. https://smallbusiness.chron.com/strategic-selling-techniques-15747.html
Zabanga Marketing. (2019, April 26). How companies integrate personal selling into the IMC program. https://www.zabanga.us/marketing-communications/how-companies-integrate-personal-selling-into-the-imc-program.html
Reading: Direct Marketing
Duhbigg, C. (2012, February 16). How companies learn your secrets. The New York Times. https://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
Rodriguez, R. (2012, October 5). Email marketing [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/rahulrodriguez/9162677329/
Reading: Digital Marketing
Always #LikeAGirl. Provided by: Always. Located at: https://youtu.be/XjJQBjWYDTs.
Barker, M., Barker, D. I., Bormann, N., Neher, K. (2012). Social media marketing: A strategic approach. Boston, MA: Cengage Learning.
Farmers Insurance. (n.d.) Farmers Insurance web site [Screenshot]. https://www.farmers.com/
Google. (n.d.). Cats for sale search [Screenshot]. https://www.google.com/
Google AdWords. Provided by: BBC. Located at: https://youtu.be/NIL2POjhvI8. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Social Fresh interview with Morgan Johnston of jetBlue. Provided by: Social Fresh. Located at: https://youtu.be/mzsN3oEV1YE.
Reading: Guerrilla Marketing
Business Insider. (2010, April 19). How to pull off a Guerrilla marketing campaign. Entrepreneur. https://www.entrepreneur.com/article/206202
Marrs, M. (2020, July 1). 20+ jaw-dropping guerrilla marketing examples. WordStream. https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples
O’Neil, D.X. (2007, June 6). Downtown guerilla marketing [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/PSjaN
Nike Livestrong – ChalkBot – Web Film. Located at: https://youtu.be/iCLdyKHxBnQ?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
Speed up your life – Take the slide!. Provided by: Volkswagen. Located at: https://youtu.be/W4o0ZVeixYU.
13.6 Using IMC in the Sales Process
Reading: Using IMC in the Sales Process
How Zombies Helped Deliver the Right Message to the Right Audience at the Right Time. Authored by: MarketingSherpa. Located at: https://youtu.be/kmMU6gGa5ZE.
Kirkpatrick, D. (2013, November 20). Case study: Multichannel marketing: IT company’s zombie-themed campaign increases CTO 3% at president, owner level. MarketingSherpa. https://www.marketingsherpa.com/article/case-study/zombie-themed-campaign-sungard
Patch, C. (2005, October 18). Handshake [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/chuckp/252924532/
13.7 Customer Relationship Management (CRM) System
Reading: Customer Relationship Management (CRM) Systems and IMC
Boundless. (n.d.). CRM and personal selling. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
Pardot Customer Story: Precor. Provided by: Pardot. Located at: https://youtu.be/GVH4THFmjrU?list=PLNmYf_HyHDDo5uLP-Fowrm5LIKNM8zj0d.
Personalized Recommendations Online. Provided by: BBC. Located at: https://youtu.be/I952kdcpE3Y. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
13.8 Measuring Marketing Communication Effectiveness
Reading: Measuring Marketing Communication Effectiveness
Barker, M., Barker, D. I., Bormann, N., Neher, K. (2012). Examples of key performance indicators. Social media marketing: A strategic approach. Boston, MA: Cengage Learning.
Kansai Explorer. (2010, March 7). Citizen watch [Photograph]. CC BY-SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Citizen_Attesa_Eco-Drive_ATV53-3023_02.JPG
Klim, A. (n.d.). Compass [Illustration]. CC BY 2.0 Flickr. https://www.flickr.com/photos/igraph/8231264538/
SnapApp. (2014). Case study: Citizen watch drives social engagement with interactive content. http://cdn.snapapp.com/site/images/resources/SnapApp-CaseStudy-CitizenWatch.pdf
What Are Key Performance Indicators (KPIs)?. Authored by: Bernard Marr. Located at: https://youtu.be/9Co8slUvYj0.
13.9 Developing a Marketing Campaign and Budget
Reading: Developing a Marketing Campaign and Budget
American Express Open Small Business Gets An Official Day. Authored by: CannesPredictions. Located at: https://youtu.be/NgmLC6jbxfg?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
Amnesty: Wake up, humans!. Authored by: sonicecreative. Located at: https://youtu.be/WdklF22ciok?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx
Blackwell, D. (2014, February 13). Raining cats and dogs [Image]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/mobilestreetlife/12505752913/
Min, H. (n.d.). Innovation – 3 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/nyoin/2751494190/
WorldIslandInfo.com. (2006, December 9). Planning session [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/76074333@N00/317952268/
13.10 Putting It Together: Promotion: Integrated Marketing Communication (IMC)
Neisser, D. (2012, November 20). Myth busting with small business Saturday. Marketing Daily. https://www.mediapost.com/publications/article/187192/myth-busting-with-small-business-saturday.html
13.12 Focus on Social Media Marketing
QuickBooks Canada Team. (2019). 5 Canadian companies that excel at social media marketing. Intuit. https://quickbooks.intuit.com/ca/resources/marketing/canadian-companies-excel-social-media-marketing/
StatCounter. (n.d.). Social media stats Canada May 2018 – May 2019. https://gs.statcounter.com/social-media-stats/all/canada/#monthly-201805-201905-bar
MODULE 14: MARKETING GLOBALLY
14.1 Why It Matters: Marketing Globally
Chinese Flavors for American Snacks. Provided by: BBC. Located at: https://youtu.be/BA8bCNiKZsg. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
14.2 Globalization Benefits and Challenges
Reading: Globalization Benefits and Challenges
Globalization Easily Explained. Authored by: Explainity. Located at: https://youtu.be/JJ0nFD19eT8
JackintheBox. (2018, April 10). Real GDP growth rate in 2017 [Map]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Real_GDP_growth_rate_(%25)_in_2017.png
Piotrus. (2008, May 1). Poland potholes [Photograph]. CC BY-SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Poland_-_potholes_(Malopolska)_01a.JPG
14.3 Approaches to Global Competition
Reading: Entry Strategies in Global Markets
Koutoulas, N. (2012, July 4). Acceleration! [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/33284937@N04/7507679046/
Monblat, T. (2015, March 4). Sutton, Surrey, Greater London – Holiday Inn clock [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/128484499@N06/16160166243/
Siekierska, A. (2018, June 6). Air Canada and Air China sign long-awaited joint venture deal. Financial Post. https://financialpost.com/transportation/airlines/air-canada-air-china-sign-joint-venture-deal-in-state-airlines-first-deal-with-north-american-carrier
Reading: Approaches to Global Competition
Muraguchi, S. (2007, August 24). IMG_3639.JPG [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/shok/1794713372/
Tsang, B. (2009, January 26). How did these hipsters get here? [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/bettytsang/3231176585/
Video: McDonald’s “Glocalization”
McDonald’s. Provided by: BBC. Located at: https://youtu.be/4hQwdIVyi2s. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Reading: Applying Marketing Principles in the Global Environment
Case, D. (2013, August 6). Chopstick shelves [Photograph]. CC BY-SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Chopstick_shelves_at_Wal- Mart_store_in_Shenzhen,_China.jpg
Lay’s. (n.d.). Lay’s: Hot chili squid flavor [Image]. https://www.lays.com
Wiriya, D. (2017, December 8). Globe map [Photograph]. CCO Unsplash. https://unsplash.com/photos/KiMpFTtuuAk
14.4 Factors Shaping the Global Marketing Environment
Reading: Demographic Factors Shaping the Global Marketing Environment
Kransky. (2008, January 2). COB data Sweden [Map]. CC BY-SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:COB_data_Sweden.PNG
Reading: Cultural Factors Shaping the Global Marketing Environment
Matthew G. (2014, April 19). B&W shades [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/streetmatt/13926933406/
Ossama, R. (2007, November 27). Fixing my hijab [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/ranoush/2113881040/
Waddington, R. (2013, November 4). Too cool, Surmi Tribe [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/rod_waddington/10659035426/
The White House President Barak Obama. (2015). President Obama offers namaste greeting in India [Photograph]. https://obamawhitehouse.archives.gov/photos-and- video/photo/2015/01/president-obama-offers-namaste-greeting-india
Reading: Institutional Factors Shaping the Global Marketing Environment
Happenstance. (2014, June 26). Map of World Trade Organization members and observers [Map]. Wikimedia. https://commons.wikimedia.org/wiki/File:WTO_members_and_observers.svg
International Fair Trade certification mark [Logo] (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/File:Fairtrade.png
Sidney KH. (n.d.). Modification of ASEAN countries [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Khmerall.jpg
United Nations Development Programme. (2010, January 13). Haitian national palace earthquake [Photograph]. CC BY 2.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Haitian_national_palace_earthquake.jpg
World Trade Organization. (2015). International trade statistics 2015. https://www.wto.org/english/res_e/statis_e/its2015_e/its2015_e.pdf
14.5 Putting It Together: Marketing Globally
Braizaz, M. (2014). L’Oréal a success story in international marketing to women. Womenology. http://www.womenology.com/sectors/beauty-toiletries/loreal-a-success-story-in-international-marketing-to-women/
Interview with Lubomira Rochet, Chief Digital Officer, L’Oru00e9al. Provided by: L’Oréal. Located at: https://www.youtube.com/watch?v=8ch08b2-OCE.
Tech giant Google may return to China. Provided by: CCTV News. Located at: https://youtu.be/dQNdxlssOXI.
Waddell, K. (2016, January 19). Why Google quit China – and why it’s heading back. The Atlantic. https://www.theatlantic.com/technology/archive/2016/01/why-google-quit-china-and-why-its-heading-back/424482/
MODULE 15: MARKETING PLAN
15.3 Presenting the Marketing Plan
Reading: Presenting the Marketing Plan
Bitey Mad Lady. (2015, March 24). Sneaky Beb [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/froggenstein/16911480062/
Life After Death by PowerPoint 2012 by Don McMillan. Authored by: Don McMillan. Located at: https://www.youtube.com/watch?v=MjcO2ExtHso.
Reading: Business Presentations
ImagineCup. (2012, July 9). Imagine Cup 2012 – Day 4 finalist presentations [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/imaginecup/7534287902/
15.5 Putting It Together: Marketing Plan
Allison. (2020, March 12). Nike in China: Embracing digital transformation. Daxue Consulting. https://daxueconsulting.com/nike-in-china/
Amazon. (n.d.). Lululemon dupes. https://www.amazon.ca/s?k=lululemon+dupes&ref=nb_sb_noss_2
Boyd, D. (2020, January 3). Writing a marketing plan – writing the product or service analysis [Course]. LinkedIn Learning. https://www.linkedin.com/learning/writing-a-marketing-plan-2
Business Strategy Hub. (2019). Lululemon: Vision / mission / values / strategy (2019) – here is everything you need to know! https://bstrategyhub.com/lululemon-vision-mission-values-strategy-here-is-everything-you-need-to-know/
CPG, FMCG & Retail. (2019, April 1). 61% of Chinese consumers choose premium products because of superior quality. Nielson. https://www.nielsen.com/cn/en/insights/article/2019/61-percent-of-chinese-consumers-choose-premium-products-because-of-superior-quality/
Digital Crew Insights and Analysis. (2019). Buying cycle of a Chinese consumer: What you need to know. https://www.digitalcrew.com.au/blogs-and-insights/buying-cycle-of-a-chinese-customer-what-you-need-to-know/
Digital Marketing to China. (2019, January 18). Digital marketing in China 2019: Some figures about what digital will be this year. Marketing To China. https://www.marketingtochina.com/digital-marketing-in-china-2019-some-figures-about-what-digital-will-be-this-year/
Dun & Bradstreet. (2019). Hoover report: Lululemon Athletica Canada profile. https://www.dnb.com/business-directory/company-profiles.lululemon_athletica_canada_inc.c5bbdb80eaff4370a208afaddbe0787b.html
Farooq, U. (2018, April 22). SWOT analysis of Lululemon Athletica Inc. Marketing Tutor. https://www.marketingtutor.net/lululemon-swot-analysis/
Gentlemen in China. (2017, November 21). The world’s most important e-commerce day is in China. Marketing to China. https://www.marketingtochina.com/worlds-important-e-commerce-day-china/
Gentlemen in China. (2018, June 28). How to connect with 85,000 Chinese distributors. Marketing to China. https://www.marketingtochina.com/connect-85-000-chinese-distributors/
Ghani, A. (2015, August 9). Lululemon strategy report. Slideshare. https://www.slideshare.net/azizghani0/lululemon-strategy-report-51426773
Kalpazanova, I. (2016, June 9). The life cycle analysis of Lululemon “wunder-under” leggings. Prezi. https://prezi.com/bi0fn44ptpny/the-life-cycle-analysis-of-lululemon-wunder-under-leggings/
Lee, J. (2017, May 23). 3 successful marketing strategies to win over the new Chinese consumer. Jing Daily. https://jingdaily.com/marketing-strategies-new-chinese-consumer/
Lululemon Athletica. (n.d.). Financial information. https://investor.lululemon.com/financial-information
Lululemon Athletica. (n.d.). Lululemon website. https://shop.lululemon.com/?CID=Google_All_PPC%2BBrand_CA&gclid=CjwKCAjwvtX0BRAFEiw AGWJyZBUnHxotBcF1Z9wVJHIcyLFr- u8hFj4WGX6g1dZ1oeFPxqEPU151SxoCPa0QAvD_BwE&gclsrc=aw.ds
Lululemon Athletica. (n.d.). The wunder under collection. https://shop.lululemon.com/story/womens-wunder-under-pants
Lutz, A. (2015, February 2). Lululemon calls its ideal customers ‘Ocean’ and ‘Duke’ – here’s everything we know about them. Business Insider. https://www.businessinsider.com/lululemon-idea-customers-ocean-and-duke-2015-2
Mission Statement Academy. (2019, November 20). Lululemon mission and vision statements analysis. https://mission-statement.com/lululemon/
Nike. (n.d.). Nike one. https://www.nike.com/ca/t/one-mid-rise-leggings-LS2tbp/AJ8827-639
Pan, Y. (2018, February 15). In China, flashy logos are making a comeback as a status symbol. Quartz Media. https://qz.com/1198053/in-china-flashy-logos-are-making-a-comeback-as-a-status-symbol/
Policella, G. (2019, November 14). How Lululemon uses lifestyle marketing to create a strong brand community. Smile. https://blog.smile.io/how-lululemon-uses-lifestyle-marketing-to-create-a-strong-brand-community/
Quiroz, M.A. (2018, January 8). A growth strategy for Lululemon 2018. Medium. https://medium.com/@michaelangelo_q/a-growth-strategy-for-lululemon-68819680e511
Rapp, J. (2017, June 19). Lululemon taps China’s digital natives craving experiential luxury. Jing Daily. https://jingdaily.com/china-lululemon-yoga-wellness/
Rapp, J. (2018, April 23). Athleisure wears sales in China grow, but as fashion trend it is still in its infancy. South China Morning Post. https://www.scmp.com/lifestyle/fashion-beauty/article/2142894/athleisure-wear-sales-china-grow-fashion-trend-it-still-its
Swartz, D. (2020, March 29). Covid-19 poses a big challenge, but Lululemon has the brand strength and finances to overcome it. Morningstar. https://analysisreport.morningstar.com/stock/research/c- report?&t=XNAS:LULU®ion=usa&culture=en- US&productcode=QS&ops=clear&cur=&urlCookie=eyJhbGciOiJSU0EtT0FFUCIsImVuYyI6IkExMjh HQ00ifQ.P1SL79EEH3Im3qRNRNGBvV8pKUIiIGu30aAqy8zwh3mipafX8hUQ8UP1yGjRi2KZyfd
Thangavelu, P. (2018, December 6). Understanding Lululemon’s business model (LULU). Investopedia. https://www.investopedia.com/articles/investing/052715/understanding-lululemons-business-model.asp
Tmall. (n.d.). Tmall website. https://www.tmall.com/
Verot, O. (2017, May 5). 2017: 80% of Chinese perform professional tasks on Wechat. Marketing to China. https://www.marketingtochina.com/2017-80-chinese-perform-professional-tasks-wechat/
Who Knows China. (2020). An opportunity or a challenge: Lululemon in China. https://whoknowschina.com/case-study/lululemon-entering-chinese-market/
