262 Video: McDonald’s “Globalization”

Few would disagree that fast-food chain McDonald’s is a master of global marketing. McDonald’s has blended elements of a global standardization strategy with a localization strategy to penetrate global markets and offer products that align perfectly with local appetites and preferences.

License

Icon for the Creative Commons Attribution 4.0 International License

A Great Marketing Textbook Copyright © 2022 by Curtis Brown, Jr. is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.