Chapter 7: Consumer Behavior

Learning Objectives

  • Understand why consumer behavior matters
  • Describe the stages of the buying process
  • Explain different buying processes
  • Describe factors influencing consumer decisions
  • Recognize the unique nature of B2B purchase decision making

 

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A Great Marketing Textbook Copyright © 2022 by Curtis Brown, Jr. is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.