Chapter 12: Place: Distribution Channels

Learning Objectives

  • Understand why distribution channels matter
  • Explain channels of distribution and why organizations use them
  • Explain how channels affect the marketing of products and services
  • Describe types of retailers and explain how they are used as a channel of distribution
  • Explain how integrated supply chain management supports an effective distribution strategy

 

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A Great Marketing Textbook Copyright © 2022 by Curtis Brown, Jr. is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.