Book Title: Being Dialogic
Subtitle: Marketing Communications for the Web of People and Machines
Book Description: This book explores the content of marketing communications on the Web in their dialogic and data aspects. Bringing together theories from the fields of marketing communications, dialogic theory and Semantic Web practices and research, the book presents how web marketing content can and should be used for building semantic relationships between data nodes by using schema.org in concert with adhering to dialogic principles for communication on the Web.
Contents
Book Information
Book Description
This book is about written content perceived and practiced with a view to the archetypal force of human connection and the riches hidden in two of its manifestations: dialogue and the World Wide Web. It is my attempt to capture the dynamics of what I see in the past decade working and dreaming at the intersection of marketing communications, Semantic Web technology and dialogue.
You will read about marketing communication as a set of theories and practices, you will learn what to do (and not do) to set processes for valuable content at the intersection of knowledge management and communication theory, last but not least you will enjoy a perspective on the Web as a dialogic arena rather than yet another sales pitch stage.
License
Being Dialogic Copyright © 2024 by Teodora Petkova is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Subject
Writing and editing guides
Metadata
-
Being Dialogic Copyright © 2024 by Teodora Petkova is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.