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Book Title: Being Dialogic

Subtitle: Marketing Communications for the Web of People and Machines

Author: Teodora Petkova

Cover image for Being Dialogic

Book Description: This book explores the content of marketing communications on the Web in their dialogic and data aspects. Bringing together theories from the fields of marketing communications, dialogic theory and Semantic Web practices and research, the book presents how web marketing content can and should be used for building semantic relationships between data nodes by using schema.org in concert with adhering to dialogic principles for communication on the Web.

License:
Creative Commons Attribution

Contents

Book Information

Book Description

This book is about written content perceived and practiced with a view to the archetypal force of human connection and the riches hidden in two of its manifestations: dialogue and the World Wide Web. It is my attempt to capture the dynamics of what I see in the past decade working and dreaming at the intersection of marketing communications, Semantic Web technology and dialogue.
You will read about marketing communication as a set of theories and practices, you will learn what to do (and not do) to set processes for valuable content at the intersection of knowledge management and communication theory, last but not least you will enjoy a perspective on the Web as a dialogic arena rather than yet another sales pitch stage.

Author

Teodora Petkova

License

Icon for the Creative Commons Attribution 4.0 International License

Being Dialogic Copyright © 2024 by Teodora Petkova is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Writing and editing guides

Metadata

Title
Being Dialogic
Author
Teodora Petkova
License

Icon for the Creative Commons Attribution 4.0 International License

Being Dialogic Copyright © 2024 by Teodora Petkova is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Primary Subject
Writing and editing guides
Additional Subject(s)
Creative writing and creative writing guides, Media studies: internet, digital media and society, Online marketing / Social media marketing
Publisher City
Sofia
Publication Date
July 1, 2024
Ebook ISBN
978-619-92896-0-0