When we think of values we often think of moral values like courage, loyalty, and honesty. However not all values are moral. In this scholarly article, Schwartz identifies 10 universal values and discusses the relationship between the values to examine motivations across cultures.

from: https://scholarworks.gvsu.edu/orpc/vol2/iss1/11/

CC BY NC-ND 3.0 (cannot remix this, i.e. put it into the Pb directly but we can save a copy)