An efficient and effective means for determining community readiness is to conduct 30–45 minute interviews (can be done by telephone) with 6–10 key informants. Specific key informants will be contextually-dependent and may include community members, administrators within community agencies, civic and/or provincial/state government administrators, researchers, business leaders, and others relevant to moving the intervention forward within the community. The interviews should focus on six areas:

• Current community efforts (programs, activities, policies, etc.)
• Community knowledge of these efforts
• Existing leadership for these efforts
• Community climate or overall feeling regarding the issue
• Knowledge about the issue
• Resources for addressing the issue

Instructions and an instrument for conducting these interviews along with scoring methodology can be found in the Community Readiness for Community Change Handbook (Oetting et al., 2014).