While many evaluative essays are based primarily on the opinion of the person writing the evaluation, it’s important for an author to find ways to bolster his/her authority or ethos in the paper. Remember, one of the ways to increase an author’s credibility is to use quotes or examples from credible sources. In addition, including facts and statistics can be a great way to support some arguments using a logical appeal. Quoting from a well-known expert, for example, shows your audience that your opinions are supported by others. If you are evaluating a restaurant, including quotes from other reviewers from a site like Yelp might also help to make your argument more authoritative.
Remember that each reason should be supported by solid evidence. Quantitative evidence is evidence that can be measured, like the fuel economy of a car. Qualitative evidence is based on values, beliefs, and emotions—like buying a car because it is better for the environment. In any case, you must be specific. Simply saying that a car has great fuel economy is not enough. You must give the exact miles per gallon to show your audience that your claim is supported.
Supporting evidence to strengthen the argument section of your paper is not the only reason to do research. Research can also help to support your background and counterarguments sections. Finding a source that can do all three is a great way to economize your time.
So, what is the best place to search for a source for your Evaluative essay?
If you are writing about a restaurant or a business, their website could be a treasure trove of information. For example, a restaurant’s website might include the restaurant’s location, menu, history, and even reviews. If a restaurant doesn’t have a website, try looking for a social media site. Often a site like Facebook will contain a plethora of information, including reviews, about a restaurant or business.
For a product, it may be possible to find a website, as well. If not, consumer review sites can be a great source of information. Edwards or Kelley Blue Book, for example, would be great resources for an evaluation of. a vehicle.
Content created by Dr. Karen Palmer and licensed under CC BY NC SA.