Ok. As your Intee avatar now, I’d like you to imagine you are meeting and assessing candidates. Wouldn’t it be joyous if they:
- knew a lot about your enterprise
- had done a Strengths, Weaknesses, Opportunities and Threats analysis of it (SWOT)
- and maybe a PESTLE too… especially for public sector jobs (Political, Economical, Social, Technological, Legal, Environmental)
What you research will depend on the sector you’re in. A care sector enterprise for example, may be influenced by legal changes to a far greater degree than say an online global business, for whom technology may be the top concern.
media coverage – most recent press stories and general articles
you tube and vimeo clips
linked in groups
what twitter says about the enterprise and sector
who blogs about it