In order to persuade your audience of your argument, they must be able to follow your logic. Because of this, the structure of your argument is important. Jumping around from one point to the next without making logical connections will confuse and lose your reader. Instead, one should follow logical chains in order to fully develop their arguments rationale.
In Rebecca Jones’ chapter “Finding the Good Argument OR Why Bother With Logic“, Jones explains that arguments aren’t black and white, and it’s important to see all angles of any given issue. She explores the rhetorical appeals, and provides multiple logical structures of arguments, including inductive and deductive reasoning. She also provides ten rules of how one can strengthen their argument.