Chris Blankenship and Justin Jory
rhetoric [ret-er-ik]
Rhetoric is a discipline built on the notion that language matters. Itâs a discipline thatâs been around for over 2,500 years, and at different times, people who have studied it have been interested in different things. While their interests have led them to focus on different aspects of rhetoric, here at SLCC there are several common characteristics of rhetoric that we value.
[1] RHETORIC IS COMMUNICATIVE.
Itâs about conveying ideas effectively in order to promote understanding among people.
I.A. Richards, an early 20th-century philosopher, defined rhetoric as âthe study of misunderstandings and their remedies.â Language is messy. It is difficult, contextual, and based on individual experience. We use language and privilege particular languages based on who we are, where we come from, and who we interact with. In essence, communicating with others is complicated and fraught with potential misunderstandings based on our experiences as individuals. Rhetoric gives you a way to work within the messiness of language. It helps writers think through the varied contexts in which language occurs, giving them a way toâideallyâeffectively reach audiences with very different experiences.
[2] RHETORIC IS ABOUT DISCOVERY.
Itâs about inquiring into and investigating the communication situations we participate in.
Aristotle defined rhetoric as âthe faculty of discovering in any given case the available means of persuasion.â Often, the word âpersuasionâ is emphasized in this definition; however, the concept of âdiscoveryâ is also key here. In order to have ideas to communicate, we have to learn about the caseâor situationâweâre commenting on. Kenneth Burke likened this process to a gathering in a parlor, where you arrive with a conversation already in progress. You have to actively listen to the conversationâcarefully observe the situation you will participate in and the subject(s) that you will comment onâfinding out the different participants’ positions and justifications for those positions before you can craft an informed opinion of your own. Rhetoric is a tool that helps you think through and research the situation as you prepare to communicate with others.
[3] RHETORIC IS GENERATIVE.
Itâs about making things.
Jeff Grabill, a contemporary writing teacher, asks, âWhat are people doing when they are said to be doing rhetoric?â In response, he argues that rhetoric is a kind of work that creates things of value in the world. In other words, rhetoric creates attention to the world around us and particular people, places, and ideas in it. Paying attention to others around us helps us identify and make connections with others and their ideas, needs, and interests, and ultimately this can deepen our relationships with others. Importantly, connecting with others leads to action that alters the physical world around us, leading to the production of art and music, protests and performances, and even new buildings and spaces for people to conduct their lives. Understanding that rhetoric makes things can provide a reason to care about it and motivation to practice it.
[4] RHETORIC IS SYSTEMATIC.
Itâs about methodically communicating, discovering, and generating with language.
One characteristic that influences each of the previous three is that rhetoric is systematic. It provides both readers and writers with a purposeful and methodical approach to communicating, discovering, and generating with language. It provides a set of skills and concepts that you can consistently use in order to critically think, read, research, and write in ways that allow you to achieve your communication goals. Itâs important to realize, though, that rhetoric is not a one-size-fits-all formula. Itâs not a series of steps that you follow the same way every time. Every communication situation is different, with different goals, contexts, and audiences, and thinking rhetorically is a flexible process that allows you to adapt to, as Aristotle put it, âany given situation.â You can think of rhetoric like a toolbelt. When using your tools, you donât always use a tape measure first, then a hammer, then a screwdriver. In fact, you donât always carry the same tools to different jobs. Depending on the job, you use different tools in different ways and in different orders to accomplish your task. Rhetoric is the same way.
[5] RHETORIC IS TRANSFERABLE.
Itâs about successfully applying systematic ways of using language to new situations.
Perhaps the most important part of rhetoric, and why we teach it in the writing courses here at SLCC, is that itâs transferable. Rhetoric isnât just a tool that you use in English classes; thinking rhetorically is a way to methodically approach any writing situation that you may run across in your academic, professional, or personal lives. You use rhetorical analysis in the chemistry classroom to dissect complex equations and then to communicate that knowledge to others, just like you use it to decipher what a TV commercial is attempting to make you believe about a given service or product. You use persuasion to pitch business ideas just as you use it when constructing a resume. Considerations of audience are vital for Facebook posts as well as job interviews. Understanding genre helps you to create effective lab reports as well as office e-mails. Learning to think and write rhetorically can impact every area of your life. Rhetoric is everywhere that language is. And language is everywhere.
Works Cited
Aristotle. On Rhetoric: A Theory of Civic Discourse. Translated by George Kennedy. New York and London: Oxford University Press, 1991.
Burke, Kenneth. The Philosophy of Literary Form: Studies in Symbolic Action. Berkley: University of California Press, 1941.
Grabill, Jeff. “The work of rhetoric in the commonplaces: An essay on rhetorical methodology.” JAC: A Journal of Composition Theory 34, no. 1 (2014): 247-267.
Richards, I.A. The Philosophy of Rhetoric. New York and London: Oxford University Press, 1936.