Rhetorical Analysis

A rhetorical analysis will need to:

• focus on a specific text
• examine individual rhetorical elements
• discuss the purpose and effect of those elements
• evaluate the efficacy of the message

What is a rhetorical analysis? A rhetorical analysis essay evaluates the efficacy of a text’s message by examining how well rhetorical elements work together to reach the intended audience. Rhetorical elements include a range of items, such as diction, tone, sources, structure, and even modes of persuasion, ethos, logos, and pathos. The purpose of a rhetorical analysis essay is to discuss how these individual elements function within the text and how they work together to convey the message successfully to a specific audience.

One key to writing a rhetorical analysis is to focus on individual elements rather than the overall topic of the text. Getting off track and arguing the issue is very easy to do with this type of essay since most people want to join the conversation rather than analyzing specific elements. However, try to stay focused on each rhetorical element individually; evaluate how that element functions within the text and evaluate how well it functions in regard to the target audience. Refer to the chapter What is Rhetoric? for further explanations and examples of what rhetoric is and, just as importantly, what rhetoric is not. This chapter also provides heuristics for analyzing author, audience, setting and context, purpose, medium, positionality and identification, and rhetorical fallacies, which are a good place to begin for writing a rhetorical analysis essay. 

What are other approaches to writing a rhetorical analysis? Writers can choose from many approaches to analyze a text, such as the Toulmin Method (See “Analyzing Claims (i.e., Toulmin Method)” for Argumentation, Bitzer’s Rhetorical Situation (See “Another Approach to Argument” under Alternative or Cultural Methods and Approaches for Argumentation, or even the modes of persuasion of logos, ethos, or pathos (See “Writing with the Appeals” for Argumentation).