1.7 Chapter 1 Assessment

Conceptual Questions:

1. Section 1.1: Introduction
   • What role did supply chain management play for companies like Kellogg’s during the COVID-19 pandemic?
   • Is Supply Chain Management applicable only for manufacturing companies? Why or why not?
2. Section 1.2: Entity View of Supply Chains
   • What is a Tier 1 supplier in a supply chain, and how does it relate to a nucleus company like Kellogg’s?
   • Members of the supply chain are financially separate companies. What could be the impact of these financially separate companies not adequately collaborating with each other?
3. Section 1.3: Supply Chain Management
   • How did Boeing manage its supply chain to overcome the shortage of airplane seats?
4. Section 1.4: Supply Chain Flows
   • What are the three key flows in a supply chain, and why are they important?
   • How do the three flows change for the “return” process?
5. Section 1.5: Functional View of Supply Chain
   • How does the purchasing function contribute to the overall supply chain in a company?
   • Why should students who seek careers in marketing and finance learn about supply chain management?
6. Section 1.6: Supply Chain Operations Reference (SCOR) Model
   • What is the purpose of the SCOR model in supply chain management?

Situational Questions:

1. Situation 1:
   • Question: Imagine you are the supply chain manager for a global retailer that has been heavily affected by the COVID-19 pandemic. You need to ensure that your supply chain can adapt to sudden demand changes and potential disruptions in the future. Based on the strategies discussed in Chapter 1, what steps would you take to improve your supply chain’s resilience?
2. Situation 2:
   • Question: As the new head of operations at a manufacturing company, you notice that different departments work in silos, leading to inefficiencies and delays in production. How would you address the silo effect and improve interdepartmental coordination to optimize the company’s supply chain?