Now, more than ever the ability to get repeat visitors to your site is important. One of the best ways to drive this traffic is with video content. The Intecn!c blog has a post named Ten Benefits of Adding Custom Video to Your Website that outlines the many reasons its important to add video to your website. We will discuss a few of these reasons here.
- Engage Website Visitors. Actively engaging visitors with video content. This allows you to get your message across more fully once they are at your site. They’ll not only see your video content, but also all your written content as well. Video allows you to not only tell people your story, but to show them as well. The video actively engages your viewer which draws repeat visitors to your site. People remember content more clearly if they are actively engaged.
- Drive more visitors to your site. Video content drives visitors to your site. You will get more SEO hits for new content, which drives more visitors. This is important to keep new visitors finding your site and keep your site competitive. Use keywords wisely to link to a YouTube video that you’ve created to bump up your SEO rating. While any new content helps with this, video is especially helpful as keywords help with Search Engine Optimization as YouTube is owned by Google.
- Highlight your personality. While its easy to say you’re hip, cool and interesting, wouldn’t it be better to show that by highlighting it in a video clip. Show your creativity and how innovative you are by videoing it for your visitors to see. This will give them more insight into who you are and make them more likely to come back to your site, which is the goal.
- Encourage Regular Visitors. Once you get visitors to your website, encourage them to come back using video. Have video content that drops on a regularly scheduled timeline like a Tuesday Tips column or let your visitors know when the next video in a series will be available to let them know when to come back to your site. This encourages regular visitors by getting them actively engaged in waiting for new content from you.
For all these reasons and more, adding video to your website is a good idea and will help drive regular visitors to your website.
This chapter is a revised version of a blog post titled “The Benefits of Adding Video to Your Website” on Lianne Learns Publishing
